This document provides information on using visuals such as photography and video for websites, social media, and other purposes. It discusses important elements of strong visuals like color, composition, and clarity. It also covers tools for capturing and editing images and videos. The document emphasizes starting with high-quality source images and videos, and gives tips on when different types of visuals like portraits or maps are most appropriate. It also provides brief summaries of copyright law and the importance of permissions and credits.

1. Visual Impact:
Photography
and Video
for Websites,
Social Media,
and More
Photo: Kristin Kurzawa

2. Or why pictures matter, really matter.

3. Everyone knows when
they see a terrible picture-
But what goes into
making
a terrific image?

4. Color
Composition
Clarity
Photo: Kristin Kurzawa

5. Rule of Thirds:
Photo: Kristin Kurzawa
9 Equal Boxes
4 Intersecting Points
2 Horizontal Lines
2 Vertical Lines

7. Tools:
•Digital Cameras
•Camera phones
•Video Cameras
Editing tools:
•Adobe Photoshop
•Photoshop Elements
•Adobe Lightroom
•Instagram and other mobile
applications

8. Start with the besthigh resolution images (200-300dpi)
This will leave you with great
looking images for uploadingwhich only need to be 72100dpi for the internet!

9. Videos are great for:
•Interviews
•Recording events
•Teaching skills
•Bringing action to pages
Try:
•YouTube
•Vimeo
Be sure to close-caption
your videos!

10. The 5 questions to ask when
deciding which image to useWho?
Try portraits, drawings, video
When?
Try images depicting time passing
Where?
Try maps, landscape images,
street photography
How?
Try charts and infomatics
Why?
Try video interviews, before-and-after
photos, or charts
Source: The Back of the Napkin: Solving Problems and Selling Ideas in Pictures. Dan Roam. 2009. Photo: Kristin Kurzawa

13. Copyright 101
If you didn’t make it…..
don’t take it.
If you take it...get permission first and give the
image maker credit.

14. According to the American Intellectual Property Law
Association's (AIPLA) survey of the costs associated
with different types of intellectual-property lawrelated lawsuits...
the average copyright case costs $310,000 to litigate
when there's less than $1 million at risk…
Source: The Fair Use Quandary: The anatomy of a copyright infringement dispute
By Samuel Lewis. Digital Photo Pro, Tuesday, December 20, 2011

15. Get permission to
photograph:
1.On campus
2.Students
3.Whenever it feels like
the right thing to do!
Photo: Kristin Kurzawa

16. Model Release for Photography for
For valuable consideration received, I grant __________________ and his/her
legal representatives and assigns, the irrevocable and unrestricted right to use
and publish photographs of me, or in which I may be included, for editorial,
trade, educational, artistic, advertising, and any other purpose and in any
manner and medium; and to alter and composite the same without restriction
and without my inspection or approval. I hereby release Photographer and
his/her legal representatives and assigns from all claims and liability relating
to said photographs.
SIGNATURE
(SEAL)
NAME

17. Thank you!
Kristin Kurzawa
kurzawa@umich.edu
Photo: Kristin Kurzawa