SlideShare a Scribd company logo
VISUAL DATA
PERCEPTION:
A dashboard’s success as a medium of com-
munication is a product of
DESIGN.
13
COMMON
MISTAKES
IN DASH-
BOARD
DESIGN
1 	 Exceeding the boundaries of a single
screen
	
2 	 Supplying inadequate context for the
data
3	 Displaying excessive detail or precision
	
4 	 Expressing measures indirectly
		
5 	 Choosing inappropriate display media
	
6 	 Introducing meaningless variety
		
7 	 Using poorly designed display media
		
8 	 Encoding quantitative data inaccurately
	
9 	 Arranging information poorly
	
10 	 Highlighting important information
ineffectively or not at all
	
11 	 Cluttering the display with visual effects
	
12 	 Misusing or overusing color
	
13 	 Designing an unattractive visual display
1	 Color
2	 Form
3	 Position
4	 Motion
VISUAL
CONTRAST:
COLOR
HUE = COLOR
VALUE = LIGHT TO DARK
SATURATION = DULL TO INTENSE
CONTRAST = LEVEL OF DIFFERENCE
TEXT TEXT
TEXTTEXT
Context affects our perception of color intensity.
HUE
INTENSITY
1 IN 12
Protanopia			 Deutanopia
Tritanopia 			 Greyscale/achromatopsia
PROTANOPIA
DEUTANOPIA
TRITANOPIA
GREYSCALE/
ACHROMATOPSIA
ORIGINAL
FORM
LINE LENGTH
*Not to scale
LINE WIDTH
O
RIENTATIO
N
SIZE
SHAPE
MARK
ENCLOSURE
POSITION
ODD ONE OUT
GROUPING
MOVEMENT
THANK YOU FOR
BLINKING

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