Vision boards 1-8 A-W Window Concept Harvey Nichols Kuwait .compressed
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The document provides an overview and concept for Harvey Nichols autumn/winter 2016 window displays. Key details include: - The windows will feature colours, textures, and prints trending for autumn/winter 2016, including watercolour prints. - The overarching theme is wellbeing. - Each window tells part of a story where Harvey and Nichols inspire customers' fashion dreams through a cycle of dreaming, believing, waking, shopping, sleeping, and repeating. - The windows will focus on skin care, body, fragrance, food, accessories, and fashion using product assortment, lifestyle imagery, focal points, and an overall story concept.
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4. FMP Proposal
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2. Research including a survey helped determine the name and content. The magazine cover will feature an eye-catching image and plugs while the double page spread and sketchbook will provide summer fashion inspiration through tips and sketches.
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CosmeticsFuture
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1) Continued influence from Asian beauty trends like lightweight "liquid care" products and niche fragrances gaining popularity over celebrity scents.
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2) Research found Axe has high brand recall and "depth of salience" among consumers due to its strong advertising.
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The document provides an analysis of the stylistic considerations used in a fashion magazine for teenage girls, noting that bright colors, consistent branding, youthful fonts, inspirational stories and advertisements are used to create an image of trendiness and aspiration. The layout employs lined paper and creative white space to seem fun yet mature, while the tone encourages independence through authoritative subheadings. Graphics depict models smiling and shopping to portray those acts positively.
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Your time your life new final
The document provides an analysis of the stylistic considerations used in a fashion magazine spread titled "Kendall and Kylie's Fashion Journal". There is consistency in colour and font throughout to create a trendy and appealing aesthetic for young readers. Clever marketing techniques are employed such as tapping into contemporary social issues and using aspirational content and styles to encourage readers to purchase featured fashion items.
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Course given during International Week 2011at Katowice University Poland
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Vision boards 1-8 A-W Window Concept Harvey Nichols Kuwait .compressed
- 1. Research: Colour and trend forecast for A / W 2016 - Used in Window themes,colours and Typefaces. Textures : Leather, Pleats, Punch through holes in fabric. Prints: Watercolour Zeitgeist - Trend: Wellbeing the trend will come out in the choice of products featured. Concept: Harvey and Nichols are mother and father of fashion the 6 windows are their fashion babies, they have inspired the to dream shopping dreams, which they believe in, they awaken to shop, and find they’re dreams in H.N. Kuwait, they sleep, and repeat. Windows focus on: Skin care, Body, Fragrance, Food, Accessories, Fashion. Windows to be strong should have: Product Assortment, Lifestyle, Focal point, overall story use the power of 3, and should surprise, delight and inspire the Harvey Nichols customers. Some colours have a higher feeling vibration that others, and are used here based on inspiration of the concept and the words, and are taken from the trend pallets of A/W 2016. Harvey Nichols A/W Window Overview Concept 2016 - Windows 1-8
- 2. Harvey Nichols A/W Window Concept 2016 - Window 1/8 in sequence: oudiaEmefaVardonDesign HHarvey Frog, &Nichol Rabbit, have made 6 Magical babies for A/W making your dreams come true....
- 3. Harvey Nichols A/ W Window Concept 2016 - Window 2/8 in sequence:CloudiaEmefaVardonDesign NDream Believe Wake Shop Sleep Repeat
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- 5. Harvey Nichols A/W Window Concept 2016 - Window 4/8 in sequence:CloudiaEmefaVardonDesign Believe
- 6. Harvey Nichols A/W Window Concept 2016 - Window 5/8 in sequence:CloudiaEmefaVardonDesign Wake
- 7. Harvey Nichols A/W Window Concept 2016 - Window 6/6 in sequence:CloudiaEmefaVardonDesign Shop
- 8. Harvey Nichols A/W Window Concept 2016 - Window 7/6 in sequence:CloudiaEmefaVardonDesign Sleep
- 9. Harvey Nichols A/W Window Concept 2016 - Window 8/8 in sequence:CloudiaEmefaVardonDesign Repeat