Shout & Sack is a convenience store, deli, and cafe in the small town of Vinita, Oklahoma that has been an important community gathering place since 1977. The store attracts a diverse customer base from locals to travelers. Owner Chris Carter has transformed the store into a successful business through thorough employee training, competitive pay and benefits, and a strong emphasis on branding and fresh, quality foodservice. Catering and foodservice now comprise about half of the store's sales. Carter gives back to the community through various charitable initiatives while crediting his military background and core values of family, faith, friends, and fun for his success.