A fire broke out at the child care center of the Villagio Mall in Doha, Qatar in 2012, killing 16 people including 13 children due to a malfunctioning sprinkler system. The mall operators were slow to respond to the incident and its aftermath, facing public hostility from victims' families and calls for boycotts. They later held a press conference and increased communication to address concerns while compensating victims and changing safety procedures.