Each week we collect and disseminate the best new ideas targeted at senior managers of expansion stage software companies.

1. Viewing Value
July 21, 2010 Help Us Share the View
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Each week we collect and disseminate the best new ideas targeted at senior managers of
expansion stage software companies.
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Latest from the OpenView Team
Are you a SaaS militant?
A fundamental principle associated with all business growth strategies is to deliver something that
is differentiated and that as many customers as possible are willing to pay a reasonable price for.
Obvious, right? Then why do so many companies conform? Check out this post to learn how to
build the best, most differentiated product for your customers. Tweet this!
Why you may need to raise your prices to grow your business
A common behavior for CEOs and founders of expansion stage companies is an unwillingness to
consider raising their prices or charging for additional value-added capability they developed
within their products or services. Read this post to see if raising prices is the right move for your
company and how to get started. Tweet this!
3 critical tips for onboarding a new senior manager
Are you a new CFO or has your company just hired a new CFO? Joining a new company at the
senior level may seem like a daunting task, especially knowing that 40% of executive transitions
fail. Learn the 3 critical steps you can take to smooth the transition. Tweet this!
How to avoid 'gut feel' in business
Often times start-up companies make management decisions on 'gut feel' and all financial
planning is based on a cash-in, cash-out basis. Check out this post to learn how to build an
operational control panel so you can base your business decisions on facts, not instinct. Tweet
this!
Top Ideas from the Industry
What first time CEOs can learn from kindergarten
CEOs, despite the similarities in their duties, tend to vary. You have an infinite number of
personality types all utilizing their specific skills and approaches to competently perform in their
role. CEOs have honed their talents over the years, bolstering their credentials and adding to their
achievements. And at some point, many of them tend to forget about the basics. Check out this
post from Kinanda to find out what you can learn from kindergarten.

2. How to find 1000s of prospects for your business
Usually, a business can expect low single-digit sales turnarounds from inbound traffic. This figure
is based on a number of variables, so it does deviate quite a bit. What this means is, no matter
what you're selling, you're only resonating with 3 percent of your target audience. The key, then, is
to tap into this minute percentage, while looking for more buyers. Read this post from
Copyblogger to learn how to find more prospects.
Teaching product managers to produce results
Getting results out of production managers has been boiled down to one simple equation: Making
Products/Features Happen = The Idea + Organization and Execution + Forces of Community +
Leadership Capability. Check out this post from Product Management Insights to get your product
managers producing results.
Is customer service the new marketing?
With many forays into customer service on Twitter already underway, other businesses are taking
note. If you are interested in getting started, you'll likely have a few questions about the specifics
when it comes to customer service on Twitter. Read this post from Conversation Agent to see
how you can market while you address your customers' issues.
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