This document discusses the development of a video rehabilitation website called www.videoreha.com. It aims to provide rehabilitation programs and video/audio guidance for musculoskeletal injuries and surgeries from home. The website is currently in Phase 1, with basic functionality in Croatian. Future phases aim to redesign the website, expand to other regions/languages, and add features like an online shop. The goal is to provide convenient, customized rehabilitation support without needing to visit a center by focusing on movement-based exercises in open kinetic chains.

1. Video rehabilitation – novel
perspective
Damir Hudetz, Saša Bašćevan, Tomislav Slišković

2. The name
• Nomen est omen
• VIDEO +
REHABILITATION

3. References
• Damir Hudetz, MD PhD, orthopaedic surgeon,
project leader
• Saša Bašćevan, Professor of kinesiology, long
time experience in rehabilitation with
orthopedic patients and professional athletes
• Tomislav Slišković, operative leader, personal
experience in long-time rehabilitation after
knee dislocation

4. References
• Evidence based liability of Videoreha
• Two scientific papers in the “pipe-line”
1. thesis: Videoreha improves postoperative total
knee arthroplasty rehabilitation
2. thesis: Videoreha protocol improves results in
jumpers knee rehabilitation

5. Process of recovery
• Surgery is only the first
step
• Rehabilitation starts
immediately after
surgery/injury
• Usually first days are
under supervision
• During the course of last
and most important days
patients are often left
unguided

6. Best case scenario
• Patients are given
detailed written
instructions from their
treating physicians
• How many do really
read it?
• How many understand
instructions?

7. Available rehabilitation options
Does it cover weekends or late
phases?
• Inpatient
• Outpatient
• Visiting
physiotherapist
Is it too often?
• Patient left on his
own does what he
finds necessary

9. What is videoreha.com?
• Rehabilitation web site
• Covers disorders of
musculoskeletal system
• Most common injuries
and surgeries (>100)
• Video clips & audio
guidance

10. How to get started?
• Patient needs to create
user’s profile
• Navigate between
regions of locomotor
system
• Enter diagnosis
• Medical diagnosis is
mandatory

11. How to get started?
• Every region offers
many different
diagnosis to work with
• For some diagnosis
there are programs
available for early,
middle or late phases
• Customer can choose
between conservative
or postoperative
treatment protocols

12. Developing of the web page
• Program and exercises were
selected by orthopaedic surgeons,
physiotherapists and kinesiology
experts
• Combines status analysis, basic and
advanced rehabilitation programs

13. Who are our clients?
• Suitable for general and
sport population
• Can be used as single
tool for rehabilitation or
in addition to
conventional
rehabilitation

14. How does it work?
• Easy access from home
wherever internet access
is available
• Patient’s diagnosis
determines
rehabilitation program

15. How does it work?
• Day by day program
• Continuous assessment of
work out effects
• If the patient fills out criteria
next rehabilitation day with
new exercises and actions
will open after a check-up
each week

16. Traffic light
• Green – Patient can proceed
to next rehabilitation phase
without restraints
• Yellow – requires
supervision, last phase
rehabilitation is being
repeated
• Red – immediately seek
physicians or
physiotherapist help, the
program is being stopped

17. VIDEOREHA rehabilitation protocols
• We do not use exercise
machines
• Muscles are exercised in
an open kinetic chain
without constraints
• Movement patterns
resemble real conditions
• Protocols are carefully
selected for maximum
efficacy

18. Duration
4-8 weeks depending on the program

19. Videoreha development
Phase 1
Phase 2
Phase 3

20. Phase 1 - the very beggining
• Bringing the concept to reality
• Basic design (logo, stationary ...)
• Selecting the physio team
• Defining the list of diagnosis
• Designing rehabilitation protocols
• Selection of models and video shooting
• Creating the demo web page
• Testing of the protocols and demo web page
through open access for patients - 1year
• Feed back from users

21. Achievements of the Phase 1
• Croatian version of the web-page on-line and
functional since February, 2013
• Open access
• Many users in and outside Croatia without any
interntional marketing activities beside direct
contact to customers

22. Phase 2 – redesigning our web page
• Change in the software team
• Setting functional goals and demands for the
new web page
• Process of redesigning
• Presentations to professional community ( ski
coaches-Sexten 12/2013, orthopedic surgeons
- Poreč 3/2014)

23. Phase 3 – goals & expectations
• Web marketing: facebook
• Regional:
1. Slovenia – defining the model
2. Bulgaria
3. Ukraine
4. Spain
5. International – english
• Improvements on the current web page:
1. Text
2. Rehabilitation programs
• Preparing the Phase 4

24. Phase 4
1. Web shop (sale and share)
2. Goods market
3. Traffic light system of evaluation
4. User profile for treating physicians

25. Web shop
• Unified set of products
• Local web shops
operating via
videoreha.com (Croatia,
Slovenia ...)
sale
share
Web
shop

26. Web shop - share
• Price defined per day
• Approximately 10
articles ( “Game ready”,
CPM, TENS...)

27. THE CUSTOMERS
• Get convenient professional service that is
customized and timely
• Do not have to commute to the rehabilitation
center or organize an appointment
• Do not bear the burden of choosing, buying or
maintaining rehabilitation tools
• Have to focus on rehabilitation process!

28. Regional
• Professional regional organization and support is
essential for our concept
• Unified price defined per program world wide
• We offer share of any rehabilitation program sold
regional excluding taxes and fees for bank
transactions, PayPal (and similar providers)
• Share activities organized regionally via web-shop
• Sales via web-shop works on basis of commission

29. www.videoreha.com