Video optimization is not only linked to monetization, but also linked higher rankings. This presentation provides an in-depth understanding about optimizing YouTube with video SEO. Know more - http://insights.tothenew.com/video-seo-webinar-monetization-through-optimization It includes why youtube optimization, user search behavior, keywords, titles, thumbnails, description, youtube analytics. The tutorial begins with youtube optimization which includes reasons for optimization like no charge, anybody can upload, hybrid model, second largest search engine, crowd sources platform, open to creators, discovery, understanding user search behavior. Following is a section on user search behavior. It includes ways in which videos can be discovered on youtube like subscribers, social media, youtube search. It also includes talking more about user search behavior like including thumbnails, a few lines of description etc. In addition to this, there is a section on keywords. It includes max number of keywords that can be added, tools to use for selecting keywords, youtube auto complete, competition keywords check, planning keywords etc. Afterwards, there is a section on titles which include video title, rules for titling video like headline, accurate representation, branding at the end. Next comes a section on thumbnails. It includes custom thumbnails as mini marketing posters, first touch point for users, important guidelines for custom thumbnails, checking on youtube pages and embed sites, clear focus, high contrast, close up of things etc. Moreover, there is also a section on video description. It includes description of the video, gist description, time codes to the video, upload schedule, main keywords should be included, links to channel, subscription, related content, social media etc. The last section of this tutorial is about youtube analytics which includes a brief on analytics like robust tool, insights for programming, smart descisions can be taken, re-strategizing, everything you do is measurable.

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Video SEO
Optimization is Monetization

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Introduction
• Why is YouTube Optimization required?
• What is user search behavior?
• Keywords
• Titles
• Thumbnails
• Description
• YouTube Analytics
What we will cover?
You can also view a recorded session of this presentation here!

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Do users pay? No Yes
Who uploads? Normally any user can upload Only premium partners upload
How do content owners earn? Advertisements Subscription
• Hybrid Model
• Most of the views come from free model
• World’s largest video streaming platform
• Second largest search engine
Why is YouTube Optimization required?
You can also view a recorded session of this presentation here!

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Everybody
wants to earn
Money
using YouTube
videos
For earning,
you need
Ads to
be served on
your videos
This happens when
the video’s the
views
are high & the
watchtime is
equally higher
Viewership will
increase when the
video is
discoverable
and in other words
optimized
Why is YouTube Optimization required?
You can also view a recorded session of this presentation here!

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CROWDSOURCED
PLATFORM
OPENto Creators,
Curators and any user
Why is YouTube Optimization required?
You can also view a recorded session of this presentation here!

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Maximum Users reach individual videos by
YouTube Search
Think about an idea, a genre…
thousands on videos on YouTube
you have to compete against
Why is YouTube Optimization required?
You can also view a recorded session of this presentation here!

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High production values do not
guarantee discovery
on YouTube
There is a need to understand user
SEARCH BEHAVIOUR
and optimize your videos to
increase their searchability
Why is YouTube Optimization required?
You can also view a recorded session of this presentation here!

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YouTube
Subscribers
What is User Search Behavior?
There are majorly 3ways, your video can be discovered
YouTube Search Social Media
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What is User Search Behavior?
Subscribers are the most important
asset one has to take care of
If taken due care, they Guaranteeyou
views and watchtime
This is the most important metricthat
everyone today is monitoring
You can also view a recorded session of this presentation here!

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What is User Search Behavior?
YouTube views from Social Media have
gained momentum over the past 5 years
Social media makes the video discovery easier as
it is Targeted over for a group of people
You need to have your social media Strategy
in place

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What is User Search Behavior?
Video Search is the largest
contributor to video discovery
Search Ranking and compelling
Imagery & Metadata is the key to
discovery
You can also view a recorded session of this presentation here!

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Talking more about User Search Behavior
A customer in various searches is able to see the
thumbnail, title and a few lines of the
description
Your aim is to wowthe audience with
the content you have but you need to first
woo the audience to reach the video

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KEYWORDS

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Keywords
YouTube allows you to add keywords up-to a
maximum of 450 characters
These are search enablers
that allow users to reach your content
Use keywords that define your content
and are very close to it

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YouTube Keywords Tool
http://keywordtool.io/youtube
Tools to use for selecting keywords
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Tools to use for selecting keywords
YouTube AutoComplete
You can also view a recorded session of this presentation here!

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Tools to use for selecting keywords
http://www.betterwaytoweb.com/tag-generator-for-youtube
Better Way to Web

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Competition Keywords Check
Chrome Extension

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Plan Your Keywords
Step No Step
1 Decide which video you want to work on
2 Select the demographics and geographies you want to focus
3 Using various tools collect keywords for your video
4 Select 3-5 keywords from the list and add them to a new list
5 Search for videos on YouTube similar in nature
6 Rank the selected videos by views and in descending order of Subscribers
7 Check the top 5 videos in the ranking
8 Collate keywords from these top 5 videos
9 Remove any duplicate keywords and irrelevant keywords
10 If the keywords validation for YouTube is met then ad them to your video
11 If the keywords validation is not met go to next step
12 Rank the left over keywords as per the search numbers on google keywords planner
13 Keep adding these keywords to the list as per the rank
14 As soon as the list gets full stop
15 Add the collated keywords to the video
16 Track their performance

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VIDEO TITLE

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Make it compelling; This is
your video’s Headline
Offer keywords
first, branding at the end
Accurately
represent
your content
General Rules for Video Title
You can also view a recorded session of this presentation here!

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CUSTOM
THUMBNAILS

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Custom Thumbnails
Act as mini marketing
posters Firsttouch
point for a user
Very important for search,
related video
traffic and channel page
optimization
You can also view a recorded session of this presentation here!

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Important guidelines for custom thumbnails
Accurately represents
the content.
Clear, in-focus, hi-res
16:9 aspect ratio
Bright, high-contrast
Close-ups of faces
Well-framed, good
composition
Visually compelling
imagery
Foreground stands out
from background
Looks great at both small
and large sizes.
Color scheme as per
Genre
“Check your thumbnail on YouTube pages and embed sites”

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VIDEO
DESCRIPTION

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Video Description
The first 2 sentences should
carry the gist of your
description. This is the only
portion visible in searches
The main 3-5 keywords
should be included
Always include:
•Link to your channel page
•Subscription link
•Links to related content, or to
sites/videos/channels/users
referenced in the video
•Links for social media
Consider adding
time codes of the video
Add video upload
schedule in the
description
You can also view a recorded session of this presentation here!

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YOUTUBE
ANALYTICS

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YouTube Analytics
Robust tool of data,
insights for your
programming and audience
Smart and strategic
decisionscan
be taken
Almost everything you
do for optimization is
measurable
Re-strategize
using data and insights
from YT-Analytics
You can also view a recorded session of this presentation here!

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YouTube Analytics
•Viewership
•Subscribers
•Watch-Time
•Audience Retention
•Traffic Sources
•Annotations Report
•Community Actions
•Demographic and Geographic
You can also view a recorded session of this presentation here!

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Need more tips on YouTube SEO?
Here’s a detailed webinar recording that will help you know more on –
• What is the need for YouTube optimization strategy?
• What is YouTube monetization?
• What are some of the best YouTube specific tools?
• How to use Social Media to promote YouTube content?
• Why you need to master YouTube Analytics?

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