Learn about the business of creating video for social. This is a great survey on the topic for both freelancers and publishers to understand costs and labor associated with creating video for social media platforms. Freelancers will learn to market their skills more effectively and best practices to streamline their communication with clients. Mariko Lochridge is a freelance video journalist and digital media consultant. She currently serves as the social media consultant for #CADream a partnership between CALmatters, Capital Public Radio, KPBS, KPCC, and KQED. She also does instastories about small businesses in Japanese American communities for the @LASmallBizcubator . She previously worked for Reuters Video News and Japanese broadcaster, Nippon Television.

1. Video for
Social
@MarikoLochridge
Lochridge Collaborations
2/1/2019 @Mariko Lochridge / Video for Social Workshop

2. @MarikoLochridge
@Mariko Lochridge / Video for Social Workshop 2/1/2019
• Nearly a decade of experience as a
freelance video journalist
• Dispatched to over 10 countries
around the world
• Former corporate clients include
adidas, Le Cordon Bleu and Rakuten
• Loves to watch Star Trek TNG
• Experienced social media consultant
and digital asset management
librarian
• Passionate about small businesses!
• Wannabe podcaster

3. Sustainability
Pro Tip:
How does this
add value to my
career? My
business? My
brand?
2/1/2019 @Mariko Lochridge / Video for Social Workshop
Do I accept? Time vs Money
Deciding Costs
Assessment
Negotiation
What to request?
Timeline
Deadline
Specs
If Editing: Brand Kit
Delivery and Revision
Delivery Method
# of Edits
Go the Extra Mile
Thank you notes
Transcripts
Selection of Stills

4. Case Study #0 NBC Asian America
Do I have bandwidth for this?
2/1/2019 @Mariko Lochridge / Video for Social Workshop

5. Do I Accept the Gig?
Time Vs Money
• Do I have the time to complete this project right
now?
• Is the price they are initially offering acceptable?
• Do I have the best equipment for the project?
• How far will I need to travel?
• What kind of expenses will need to be covered?
• How long will the project take in MY estimation?
• Does this project add value to my
career/brand/portfolio?
• What’s my GUT feeling about this client?
@Mariko Lochridge / Video for Social Workshop 2/1/2019

6. Sustainability
Pro Tip:
Is this a one
time client or
repeat client?
2/1/2019 @Mariko Lochridge / Video for Social Workshop
Do I accept? Time vs Money
Determining Costs
Assessment
Negotiation
What to request?
Timeline
Deadline
Specs
If Editing: Brand Kit
Delivery and Revision
Delivery Method
# of Edits
Go the Extra Mile
Thank you notes
Transcripts
Selection of Stills

7. Case Study #1 Le Cordon Bleu
Promotional Video vs Video for Social
2/1/2019 @Mariko Lochridge / Video for Social Workshop

8. Determining Budget
@Mariko Lochridge / Video for Social Workshop 2/1/2019

9. How much content do you need to produce over what
kind of quality do you want? And what’s your budget?
What is the purpose of your video?
2/1/2019 @Mariko Lochridge / Video for Social Workshop
-1000
1000
3000
5000
7000
9000
11000
13000
15000
Monthly (5) Daily (20) Column1
Evaluating Costs for Video
BUDGET

10. 2/1/2019 @Mariko Lochridge / Video for Social Workshop
Assess the Costs
Financial AND TIME
• Is it original content or repurposed content?
• Who will clear the rights on the content?
• Are you delivering rushes or an edit?
• Is there a brand kit available?
• What is the experience level needed for this
video project?
• What platform(s) will this video be for? How well
do you know that platform?
• Who is the intended audience?
• Is music needed? Can the cost be itemized?
What is your title?
Content Creator vs Consultant
Doing the work vs Creating strategy for distribution

11. Sustainability
Pro Tip:
Establish a first
deadline AT THE
BEGINNING?
2/1/2019 @Mariko Lochridge / Video for Social Workshop
Do I accept? Time vs Money
Determining Costs
Assessment
Negotiation
What to request?
Timeline & Deadline
Specs
If Editing: Brand Kit
Delivery and Revision
Delivery Method
# of Edits
Go the Extra Mile
Thank you notes
Transcripts
Selection of Stills

12. Case Study #2 AJ+ RUSHES
October 1 Las Vegas Shooting Coverage
@MarikoLochridge

13. Storyhunter
Connect with the world's leading
media companies, brands,
agencies and production
companies to pitch bigger
projects, showcase your work
and build long-term working
relationships.
Apply to Projects
Get Hired
Get Paid
@MarikoLochridge

14. Las Vegas
Shooting:
Workflow
• Check Storyhunter
• See AJ+ call for footage from Las Vegas
• Drop an email to AJ+
• Follow up with a phone call
• Get details on needs
• KEEP UPDATING THE EDITORS
• Figure out when you have time to deliver
• Troubleshoot sending problems
• (Slack -> Google Drive-> Pcloud -> WeTransfer)
• Try again to send
• KEEP UPDATING THE EDITORS
• Make sure to sign off with editors (provide phone #)

15. AJ+ Breaking News
Coverage RUSHES
SHOTS
Interviews:
• 30-40 seconds
• 3-5 people (10 is ideal)
Broll :
• 10-15 seconds
• RULE OF 3 (Wide, Close,
Mid)
• Location (Signage)
@MarikoLochridge

16. NEGOTIATE COSTS
When do you have the power to negotiate?
If your day is looking
to easily exceed 8-10
hours
If the footage your
providing is exclusive
If special permits or
licenses are needed to
get footage
If there is any level of
DANGER involved
If expenses are
becoming excessive
If you are going above
and beyond

17. Sustainability
Pro Tip:
Set clear pricing
when it comes
to delivery cost
and # of edits
2/1/2019 @Mariko Lochridge / Video for Social Workshop
Do I accept? Time vs Money
Determining Costs
Assessment
Negotiation
What to request?
Timeline
Deadline
Specs
If Editing: Brand Kit
Delivery and
Revision
Delivery Method
# of Edits
Go the Extra Mile
Thank you notes
Transcripts
Selection of Stills

18. Case Study #3 Simple Most & Make Change
Utilizing Trello and Limiting Edits
2/1/2019 @Mariko Lochridge / Video for Social Workshop

19. Reduce
Communication
Confusion
Tactics
2/1/2019
• Create a Storyboard
• Utilize Trello, Asana or similar programs
• Write out a shot list
• Provide reference visuals
• Create a call sheet
Who is the decision maker or point of
contact for the project?
@Mariko Lochridge / Video for Social Workshop

20. Reference Visuals / Vision Board
@LAPet i t eBel l e_eat s - f ood as gl amour , FASHI ON
2/1/2019 @Mariko Lochridge / Video for Social Workshop

21. What’s in a Brand Kit?
• Color Palette
• Fonts: Main / Subtitle
• Logo
• Logo Dimensions
• Tagline
• Selection of Images
• Promo Video
• Short and Long Bios
• Keyworsa
• Social Handles
• Partners to Tag
• Writing Samples
(to establish tone of brand)
2/1/2019 @Mariko Lochridge / Video for Social Workshop

22. Sustainability
Pro Tip:
Keep an
organized shared
drive with notes
and digital
assets.
2/1/2019 @Mariko Lochridge / Video for Social Workshop
Do I accept? Time vs Money
Determining Costs
Assessment
Negotiation
What to request?
Timeline
Deadline
Specs
If Editing: Brand Kit
Delivery and Revision
Delivery Method
# of Edits
Go the Extra Mile
Thank you notes
Transcripts
Selection of Stills

23. Case Study #4 Greatist
Being Multimedia READY
2/1/2019 @Mariko Lochridge / Video for Social Workshop

24. Go the Extra Mile!
• Send a thank you note to the editor,
publicist, sources, anyone that
supported and send a thank you
with links, shareables and images
they are free to share
• Provide a selection of stills to editor
for use on social or for thumbnails
• Share your stories actively on your
social media platforms or just email
to friends that will be interested
• Make your project multimedia! Add
an extra element to increase reach

25. Program into
YOUR
editorial calendar
@MarikoLochridge

26. Provide
Social Shares
To Client and Partners
• Facebook
• Text + Link
• Text + Image
• Discussion Board
• Questions to start conversations
• Link to article or info in first comment
• Twitter
• Twitter Card with Quote
• Twitter Thread
• Newsletter
• Suggested Text + Image / Hyperlink
• Instagram
• Community and Trending Hashtags
2/1/2019 @Mariko Lochridge / Video for Social Workshop

27. Apps for Video for Social
2/1/2019 @Mariko Lochridge / Video for Social Workshop
• Perfect Video (iPhone)
• InShot
• 1SE
• Quik
• Momento
• iMovie (for iPhone or MacBook)
• VidClips
• Spark Video
• Clips
• VideoEditor
• FLMX
• FilmiC Pro
• Cinegraph

28. Video Editing App Tutorial (for iPhone)
http://bit.ly/MarikoLochridgePerfectVideoApp
2/1/2019 @Mariko Lochridge / Video for Social Workshop

29. Any
Questions?
@MarikoLochridge
Lochridge Collaborations
2/1/2019 @Mariko Lochridge / Video for Social Workshop

30. Effective Digital Marketing FREE 8-Week Workshop Series
Tuesdays, February 19th - April 2nd / 6-9 PM
RSVP at http://bit.ly/LASmallBizcubator2019SpringWorkshop
2/1/2019 @Mariko Lochridge / Video for Social Workshop

31. Today’s workshop was made
possible by the support of:
@Mariko Lochridge / Video for Social Workshop 2/1/2019