The 2009 Traffic Safety Culture Index Survey was conducted by the AAA Foundation for Traffic Safety to investigate the public's traffic safety knowledge, attitudes, behaviors, and experiences. The survey was a random telephone sample of over 2,500 U.S. residents that found a majority of drivers feel less safe than 5 years ago, often citing distracted driving. Specifically, texting was seen as the second most serious threat after drinking, and over 65% admitted to talking on a cell phone while driving in the past month. The AAA Foundation is a 501(c)(3) nonprofit focused on traffic safety research and education.