The document discusses the history and philosophy of Victorinox, a Swiss company founded in 1884 that is best known for the Swiss Army knife. It describes how Victorinox was founded by Karl Elsener to create jobs and help people in Switzerland. Victorinox has since become an iconic global brand known for its high quality knives and other products, with a philosophy of solidarity and commitment to values shaped by its Swiss roots.
Case Victorinox extending into fragrance industryStefan Kälin
What is the case about?
- Victorinox, the manufacturer of the famous Swiss Army Knives, acquired in 2005 its main competitor, Wenger S.A.
- Prior to this acquisition, Victorinox offered five product categories: Swiss Army Knives, cutlery, timepieces (watches), luggage and fashion.
- All categories had one thing in common: they were an expression of the values behind the legendary „Swiss Army Knife“ and thus associated with typical Swiss values like quality, innovation, reliability, functionality and iconic design.
- The acquisition also included Wenger‘s watches, luggage and its fragrance label.
- The head of marketing at Victorinox is asked to present a plan to the CEO about how best to deal with the newly acquired fragrance business unit.
This Presentation contain information about company. Products in which company deal. Basically this presentation is focused on "Swiss Army Knife" a master product of the company. Link for video which describes the journey of victorinox from its very first day...
"https://www.youtube.com/watch?v=Omuzu9hTHMY"
Case Victorinox extending into fragrance industryStefan Kälin
What is the case about?
- Victorinox, the manufacturer of the famous Swiss Army Knives, acquired in 2005 its main competitor, Wenger S.A.
- Prior to this acquisition, Victorinox offered five product categories: Swiss Army Knives, cutlery, timepieces (watches), luggage and fashion.
- All categories had one thing in common: they were an expression of the values behind the legendary „Swiss Army Knife“ and thus associated with typical Swiss values like quality, innovation, reliability, functionality and iconic design.
- The acquisition also included Wenger‘s watches, luggage and its fragrance label.
- The head of marketing at Victorinox is asked to present a plan to the CEO about how best to deal with the newly acquired fragrance business unit.
This Presentation contain information about company. Products in which company deal. Basically this presentation is focused on "Swiss Army Knife" a master product of the company. Link for video which describes the journey of victorinox from its very first day...
"https://www.youtube.com/watch?v=Omuzu9hTHMY"
Featuring genuine SWISSGEAR luggage, backpacks, travel accessories, belts and wallets, SWISSGEAR.com is the ultimate destination to find official SWISSGEAR licensed products. Built on trust, quality and innovation, SWISSGEAR is the brand that consumers have come to rely on for providing well made products that are intelligently designed, highly functional and remarkably durable.
ACERBIS est impliqué dans le monde du sport. L'expérience et les connaissances acquises au fil des ans ont conduit à la création d'une business unit dédiée au développement du domaine de cette entreprise.
ACERBIS est spécialisée dans la conception, la fabrication et la commercialisation de vêtements et accessoires techniques pour l'activité sportive. Les principales caractéristiques des produits ACERBIS sont la passion, la recherche continue des matériaux, l'innovation et le design et permettent à l'entreprise d'être présente sur le marché italien et international.
Satisfaire les besoins techniques de l'athlète par le style et la qualité, pour garantir un excellent service en temps opportun à nos propres concessionnaires, sont l'engagement quotidien et l'objectif de l'entreprise.
Located in Cesena, in the heart of the Wellness Valley, Kwell has a widespread presence on the national territory and operates, through a network of distributors,
in over 15 countries
Designer Bathroom Brochure
VitrA's 2016 Designer Collection brochure is now available. Containing details about the popular Memoria and Nest furniture ranges along with a wide variety of other Designer products. Learn more about the extended Rim-Ex range, now available in Memoria WC's.
Featuring genuine SWISSGEAR luggage, backpacks, travel accessories, belts and wallets, SWISSGEAR.com is the ultimate destination to find official SWISSGEAR licensed products. Built on trust, quality and innovation, SWISSGEAR is the brand that consumers have come to rely on for providing well made products that are intelligently designed, highly functional and remarkably durable.
ACERBIS est impliqué dans le monde du sport. L'expérience et les connaissances acquises au fil des ans ont conduit à la création d'une business unit dédiée au développement du domaine de cette entreprise.
ACERBIS est spécialisée dans la conception, la fabrication et la commercialisation de vêtements et accessoires techniques pour l'activité sportive. Les principales caractéristiques des produits ACERBIS sont la passion, la recherche continue des matériaux, l'innovation et le design et permettent à l'entreprise d'être présente sur le marché italien et international.
Satisfaire les besoins techniques de l'athlète par le style et la qualité, pour garantir un excellent service en temps opportun à nos propres concessionnaires, sont l'engagement quotidien et l'objectif de l'entreprise.
Located in Cesena, in the heart of the Wellness Valley, Kwell has a widespread presence on the national territory and operates, through a network of distributors,
in over 15 countries
Designer Bathroom Brochure
VitrA's 2016 Designer Collection brochure is now available. Containing details about the popular Memoria and Nest furniture ranges along with a wide variety of other Designer products. Learn more about the extended Rim-Ex range, now available in Memoria WC's.
1. Air Earth Water Fire
Considered to be essential to our existence
The Four Elements …..
2. Man has always strived to tame these Elements to its advantage
3.
4.
5.
6.
7. One Brand stood the test of time for over
and helped man tame the Four Elements
8. In 1884, Karl Elsener opened his cutler’s workshop in Ibach-Schwyz. At this
time Switzerland was still one of the poorer countries in Europe. In the early
years Karl Elsener worked to combat poverty and unemployment in the Schwyz
basin, creating jobs and helping stem the flow of emigration.
In 1891 he supplied the soldier’s knife to the Swiss Army for the first time. He
went on to develop the Swiss Officer’s and Sports Knife – now the iconic Swiss
Army Knife – in 1897, creating the foundation for a flourishing company that
would be able to hold its own on the world stage.
From then on, his spirit of solidarity, deep roots in the region and strong
commitment to solid values shaped the Victorinox company philosophy.
130 YEARS OF PASSION!
9. Victorinox guarantees that its products meet the highest standards in all
areas and quality is never compromised, regardless of the production site.
The majority of Victorinox products – the Swiss Army Knives, Household
and Professional Knives, Watches and Fragrances – are manufactured in
Switzerland.
It is this level of quality that has allowed Victorinox to become an iconic
brand around the world.
QUALITY ABOVE THE REST!
10.
11. Redefining Adventures
Designed to handle the demands of
intensive travel and stands out for its
advanced technology, functionality &
durability.
12. Tough in Every Sense
Passed through 130 quality control tests
to strike the perfect balance between
performance and timeless elegance.
14. Carrying forward a legacy built on
Functionality & Iconic Design Quality, Innovation,
we have an array of products that will help you tame the four elements.
18. In a bid to remain competitive
By reaching out to the right audience
By re-write the rule of doing businessBreaching Barriers
19. Setting the tone and lead the charge to aspire
Building and groom the talent pool, and lead the endeavors
in new markets and geographies
Constantly striving to achieve the highest possible quality
Leadership