This slide shows different magazine masthead designs that were considered. The author chose a design with black and red colors for the masthead. Black keeps the magazine looking professional while red draws more attention in an exciting way. A fully black or red masthead would not appeal to the target teenage audience as much as the chosen design using both colors with a bold, clear font.

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This slide shows a variety of masthead
designs that I looked at. I decided I
wanted to use two colours for the
masthead, black which is simplistic
colour and would keep the magazine
looking professional and sophisticated.
Also I used a bold red colour on one of
the colours as it draws in more attention
and makes the masthead look more
edgy and exciting, I decided that
making the masthead all black may be
too boring and would appeal to my
primary target audience of teenagers
and a full red masthead may be too
overpowering and take away the
sophisticated look of the magazine.
Therefore I ended up choosing the first
masthead as it used both of the colours
and the font was bold and clear.