Veterans Advantage is a military-focused company that issues the VetRewards Card, the first national military ID card that provides exclusive discounts to veterans and their families while protecting their privacy. The card has over 1 million members and provides access to discounts from national partners in travel and retail. Veterans Advantage's mission is to deliver greater respect, recognition and rewards to those who serve every day through the benefits and discounts accessible with the VetRewards Card.

1. Veterans Advantage®
Respect.
Recognition.
Rewards

2. Who we are
Veterans Advantage is a
military-focused
marketing, technology
and media company.

3. Getting started
Founded in 1999 by
CEO & President Scott
Higgins and COO Lin Higgins
to create new military offers
as a thank you for service to
the country.

4. Our vision
We need to thank those
who serve our country
EVERY DAY OF THE YEAR
not only on Veterans
Day!

5. Our purpose
We’re here to create
REAL BENEFITS
to thank those who serve
EVERY DAY.

6. Our mission
To deliver greater
Respect.
Recognition.
Rewards.
to all who serve

7. What we do
The
VetRewards
Card
We issue the first national
military ID that thanks veterans
and family with exclusive
military discounts while
protecting their privacy.

8. What our members get
ü Secure Military ID Card
ü Member Benefits Directory
ü Prepaid Benefits ($1,000+ value)
Exclusive Partner Discounts
The VetRewards Card from Veterans
Advantage is the secure ID solution to
redeem new military discounts from the
nation's leading companies in travel and
retail.
Veterans Advantage deploys de-
identification, the method most highly
advocated by the U.S. Federal Trade
Commission, to protect your personal
With your VetRewards Card ID, you are
eligible for new military discounts and
services secured by Veterans Advantage.
Our work to create new, sustainable
military benefits, including your United
discount and hundreds of others, is
highlighted in our 60 page, color-printed
Veterans Advantage Benefits Directory,
sent to you by First Class Mail.
New benefits exclusively for our
members, valued at over $1,000 and
included at no additional cost, can save
you thousands annually:
$50,000 of Travel Guard Global
MEDEVAC Plan Insurance
$5,000 of Accidental Death Group
Policy Insurance

9. National Partners
Leaders in Travel & Retail

10. Key to our success
Deliver a “real thank you”
A genuine, legitimate offer,
with reliable, easy access

11. Program integrity
Honor and respect our
military customer with
outstanding privacy
protections

12. Our track record
1 million+ cards issued to
veterans and their families with
hundreds of partner benefits

13. Stellar Reputation
ü Rated A+ by BBB & 2001 Accreditation
ü Accepted at 100,000+ national locations
ü Accepted at National Retail
Federations’ Top 100 companies
ü Accepted at Internet Retailer Top 500
ü Exclusive Verizon non-government
military ID
ü Exclusive AMTRAK Veteran ID & online
military verification since 2/2001

14. Who’s in charge
Scott Higgins, CEO & President
Lin Higgins, COO
Roy Asfar, VP Marketing
Bien David, CTO
Rebecca Martin, Mgr., Call
Center & Card Administration

15. Prominent supporters
Key Advisory Board Members:
Paul Bucha, Medal of Honor
Recipient, West Point
Gerry Byrne, Vice-Chairman,
Penske Media, Marine Corps

16. Military demographics
Who Qualifies
Group Size
Average Age
Average Income
Air Force
Sal

17. Who qualifies
ü U.S. Active Duty, Military Veteran,
Retired Military, National Guard &
Reservists
ü Family of the Servicemember (living
or deceased)
ü All branches of service
ü All periods of service, including
peacetime

18. Group size
100 Million+ Americans
Military Veterans = 22 MM
Active Duty = 2.5 MM

19. Average age
All Military Veterans = 57 years
Our Members = 45 years

20. Average incomes
All Military Veterans= $35,000
Our Members=$65,000

21. Our partner goals
ü New customer acquisition
ü Increase customer loyalty &
retention
ü Enhance consumer goodwill for
their brands.

22. Our role
We help our partners create their
military offers by offering our free
services:
ü Military Marketing
ü Proprietary Verify Tech Platform
ü Editorial & Social Media

23. What our partners do
Our partners market Veterans
Advantage to their eligible
customers:
ü As a proud supporter of
Veterans Advantage
ü Create an exclusive military offer
ü Promote their exclusive military
offer to generate enrollments

24. Reciprocal marketing: Foot Locker
Foot Locker Gift Cards
Never Expires/No Fees.
Even if the card says otherwise.
Win Daily Sweepstakes
Hundreds of prizes awarded! A winner
ASICS Running Shoes
Nike Elite Socks
Casual Shoes
Nike Running Shoes
Ordering Help
Privacy Policy
Ad Choices
Terms of Use
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Foot Locker
Kids Foot Locker
Lady Foot Locker
Footaction
Champs Sports
In Stores
Nationwide
Top 500 Online
Retailer
2 Million Monthly
Uniques on
Footlocker.com

25. Reciprocal marketing: CVS/pharmacy
CVS/pharmacy
Fortune 500 #12
Top 500 Online
Retailer
7.3 Million
Uniques
Monthly on
CVS.com
In stores: 20%
OFF Printable
Coupon

26. Online enrollment: United Airlines
United Airlines
Partner since
2004 (formerly
Continental
Airlines)
Largest Airline in
the World by
Destinations
5% Off Tickets
Booked Online
Over 2MM
unique visits
monthly on
united.com
United's Honors Veterans Advantage Members and Their Families with Special Benefits
All personal and service information will be kept
strictly confidential.
I am U.S. Active Duty, Retired Military, National Guard,
Reserve, U.S. Armed Forces Veteran or former National
Guard or Reserve.
I am next-of-kin family: Spouse, father, mother,
brother, sister, son, or daughter of a U.S. Service member
or Veteran (living or deceased).
FIRST NAME:
LAST NAME:
EMAIL ADDRESS:
CONFIRM EMAIL ADDRESS:
Your email address will be used for benefit access.
Enroll Now with Veterans Advantage to get up to a 5%
Discount on United Tickets Today*
Available To You Today, 365 Days a Year - No Blackouts!
Discounts apply for travel to the U.S. 50 States, Canada, Mexico, and Central America &
Caribbean.
Book online today with your unique 10-digit Travel Discount Code -- delivered to you
immediately
Combine MileagePlus Frequent Flyer Miles with your Veterans Advantage United Discount
Member travel includes $50,000 Travel Guard MedEvac Insurance coverage & Travel
Assistance Services.
Get Additional Veterans Advantage Discounts from our
Nation's Top Brands:
And many more top brands delivering rewards for your service.
Included With Your Veterans Advantage Enrollment:
New military benefits and member services from Veterans Advantage, the nationally

27. Member testimonials
I just saved almost 60% on my CVS order. Thank you Veterans
Advantage! Bruce Smelser, Newnan, GA, Air Force Veteran,
What a great deal! I just used my Veterans Advantage at Foot
Locker today at a retail store. I never would have bought two
pair of sneakers here. This discount saved me nearly $60! Thank
you for the email. Thomas Fallon, Army Veteran, Salisbury, MA
MORE AT: VeteransAdvantage.com/testimonials
The Veterans Advantage discount with United is a great benefit
and has already saved me hundreds of dollars on flights. Thank
you for supporting veterans with real value and merchant
discounts we can really use! Best regards, Erik

28. Editorial & Social Media
Free Veterans Advantage
Newsletter
Scott’s Founders Blog
Facebook.com/VetRewards
+220,000 Likes
Twitter.com/VetRewards

29. Veteran employment
Veterans Advantage
Jobs & Career Network
A free service for job-
seeking Veterans &
Vet-friendly companies
seeking to hire them

30. Free VetRewards Cards
460,000+
FREE VetRewards Cards
($27 million value)
ü Thank Our Troops
ü Recycle & Reward
ü Wounded War Veterans

31. Veteran Community Leader
Co-Founder in 2012 &
Official Card
of
VeteransWeekNYC
An annual NYC event held in
November by Mayoral
Proclamation.

32. Veteran Events Sponsor
VeteransWeekNYC 2015
“Heroes Meet Heroes”
“Veterans Advantage
Corporate Career Symposium”

33. For more information
Veterans Advantage
“FACT SHEET”
available for pdf download
www.VetRewards.com/facts

34. Press coverage
Veterans Advantage (Learn more)
Wall Street Journal video (Learn more)
Fox Business (Learn more)
US News and World Report (Learn more)
Yahoo Finance (Learn more)
CreditCards.com (Learn more)
MORE: www.VeteransAdvantage.com/News

35. Works cited
DoD Warnings on Copying Government Military IDs:
http://www.army.mil/article/28452/photocopying-
military-cac-ids-a-violation-of-federal-law/
VA Study on Veterans’ Risk of ID Theft:
separate December 2012 study commissioned by the
Department of Veterans Affairs
FTC Reported Rates of Veterans ID Theft:
http://www.ftc.gov/sites/default/files/documents/
reports_annual/sentinel-cy-2012/sentinel-cy2012.pdf