The document proposes activations in Sacramento, Fresno, Bakersfield, and Pismo Beach to promote Vespera, a tiny home hotel brand. The activations would feature a customized tiny home, fully staged premium room, and food and drinks. They estimate the total cost at $102,649.47, with the largest expenses being the activation space rental at 40% and experience packages at 33%. The goals are to generate interest in Vespera and offer a 20% discount code for guests.

1. ANDREW PETERSON, CARLY CUNIAL, CARLY GAMMEL, JESS HARDY
IDEAPitch|RPTA370
Vespera on the
Ocean
IDEA Pitch | RPTA 370

2. I
IDEAPitch|2019

3. VISIT VESPERA ACTIVATION
Location: Sacramento, Fresno, Bakersfield
Dates: Nov. 4th, 6th, 8th
Customized tiny home
Fully staged Vespera premium room
Food and drinks from Vespera dining
Getaway packages for guests
Location: Pismo, CA
Dates: Nov. 4th
Fully staged Vespera premium room on beach
Inland Activation
Beach Activation
D
IDEAPitch|2019

4. E
IDEAPitch|2019
visitvespera19
20% off
#visitvespera
Guest survey

5. Activation Space
40%
Experience Packages
33%
Staff
19%
Food and Beverage
5%
Permits
3%
A
IDEAPitch|2019 Total: $102,649.47

6. Thank You
#visitvespera
Where we bring the ocean to you!