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Xiayicun Industrial Zone, Zhenxing Street,
ShiJie Town, DongGuan City, GuangDong
Province, China
TEL: +86 769 8848 9888
FAX: +86 769 8848 8999
Website: www.vellnice.com
Company Established: June, 2009 in DongGuan
Boards of Director: Mr. Kensom Chen
Capital: 10 million USD
Employees: 250
Manufacturing Area: 21,000 m2 ( Under Expansion)
Capacity: 250,000 PCS/Monthly
China
45%
Europe 
26%
ASIA(excluded 
China)
25%
Oceania 
2%
Africa 
1%
America
1%
China
Europe
ASIA(excluded China)
Oceania
Africa
America
18.42%
1.53%
6.17%
12.36%
9.76%
8.48%
26.32%
2.82%
7.49%
1.59%
3.75%
1.30%
Northern EUO
Eastern EUO
Central EUO
Western EUO
Southern EUO
East Asia
Southeast Asia
South Asia
West Asia
Africa
Oceania
America
Europe : 48.2%
Asia : 45.1%
Africa : 1.6%
Oceania : 3.8%
America : 1.3%
Core Value
核心价值观
Diligent
勤奋
Share
分享
Pragmatic
务实
Innovative
创新
Unity
团结
Board of Directors/GM
Counselor Management Team Rep.(ISO Std.)
Financial Admin.
Domestic
Sales Div.
Oversea
Sales Div.
Engineering
Intelligent
Control BU
QC
Div.
Production
Div.
ISP system: ISO9000:2008
Environmental system: ISO14001:2004
Full Models CE Certification
Die-Casting & Brutal Digital CNC Deburr
Punch & Hole Drilling Powder Coated & Assembling
80
22
30
436
25 110
Ceiling Light
Garden Light
Office Light
Recessed Light
Tracking Light
Wall Light
Lobby• Reception (20~30W)
R3B0369 R3B0368 R3B0367
R3B0377 R3B0376 R3B0375
R3B0366 R3B0365 R3B0364 R3B0373 R3B0372 R3B0371
R3B0374
R3B0370
R3B0386 R3B0384
R3B0382 R3B0381 R3B0379
R3B0383
R3B0378
R3B0385
Down Light Series in Public Aisle (6~20W)
R3B0268 R3B0269 R3B0270 R3B0232 R3B0236 R3B0237
R3B0271 R3B0272 R3B0273 R3B0249 R3B0265 R3B0266
R3B0248
R3B0267
R3B0179 R3B0180 R3B0181 R3B0194
R3B0198 R3B0199 R3B0205 R3B0215
Wall Light Series in Public Aisle (1~6W)
W3A0070 W3A0071 W3A0072 W3A0073 W3A0074 W3A0075
W3A0104 W3A0106 W3A0107 W3A0108 W3A0115 W3A0116
W3A0101
W3A0117
W3A0118 W3A0119 W3A0120 W3A0121 W3A0122 W3A0123 W3A0124
Down Light Series in Lift Lobby
R4A0028 R4A0029 R4A0030 R4A0031 R4A0032 R4A0033
R4A0149 R4A0150 R4B0007 R4B0008 R4B0013 R4B0014
R4A0034
R4B0027
R4A0004 R4A0005 R4A0006 R4A0007 R4A0008 R4A0009 R4A0027
R3B0303 R3B0304 R3B0305 R3B0306
R3B0348 R3B0349 R4A0002 R4A0003
Down Light Series in Corridors
R3B0178 R3B0179 R3B0180 R3B0181 R3B0205 R3B0232
R3B0237 R3B0297 R3B0298 R3B0299 R3B0300 R3B0301
R3B0236
R3B0302
R3B0017 R3B0104 R3B0105 R3B0115
R3B0152 R3B0153 R3B0156 R3B0177
Down Light & Step Light in Rooms
R3B0153 R3B0177 R3B0178 R3B0181 R3B0216 R3B0222
R3B0236 R3B0237 R3B0238 R3B0239 R3B0242 R3B0243
R3B0232
R3B0248
R3B0018 R3B0019 R3B0053 R3B0062
R3B0063 R3B0064 R3B0103 R3B0142
IP44 Series in Wash & Shower Room
C3B0006 R3A0020 R3A0021 R3A0022
R3A0072 R3B0102 R3B0106 R3B0107
R3B0129 R3B0130 R3B0216 R3B0234
R3B0235 R3B0396 R3B0400 R4A0001
Ceiling Light & Wall Light in Balcony
C3A0106 C3A0107 C3A0109
C3A0100 C3A0103 C3A0104
C3A0110 C3A0113 C2B0002 W3A0066 W3A0068 W3A0070
W3A0072 W3A0073 W3A0074 W3A0075 W3A0101 W3A0104
W3A0071
W3A0106
Wall Light in Balcony
W3A0107 W3A0108 W3A0115 W3A0116 W3A0117 W3A0118
W3A0119 W3A0120 W3A0121 W3A0122 W3A0123 W3A0124
Down Light in Bars & Pubs
R3B0301 R3B0302 R3B0303 R3B0304
R3B0305 R3B0306 R3B0314 R3B0315
R3B0316 R3B0336 R3B0337 R4A0002
R4A0003 R4A0004 R4A0005 R4A0006
Down Light & Track Light in Shops , Store
R3B0206 R3B0207 R3B0212 R3B0213 R3B0215 R3B0224 R3B0225 R3B0226 R3B0327
R3B0328 R3B0329 R3B0330 R3B0331 R3B0332 R3B0333 R3B0334 R3B0335 R3B0336
R3B0337 T3A0006 T3A0007 T3A0008 T3A0011 T3A0040 T3A0042 T3A0043 T3A0044
T3A0045 T3A0046 T3A0048 T3A0049 T3A0050 T3A0051 T3A0052 T3A0053 T3A0054
Exterior Wall • Garden
L4A0006 R3A0001 R3A0003 R3A0004 R3A0005 R3A0006 R3A0007
R3A0008 R3A0009 R3A0010 R3A0011 R3A0012 R3A0013 R3A0014
L3A0011 L3A0012 L3A0013 L3A0014 L3A0018 L3A0036 L3A0037
L3B0001 L3B0002 L4A0001 L4A0002 L4A0003 L4A0004 L4A0005
2. Intelligent Control System
3. ODM Business since 2012 (Co-Work with Customer Plan )
US$0
US$500,000
US$1,000,000
US$1,500,000
US$2,000,000
2011 2012 2013 2014 2015
Q‐Light
Hidealite
In General :
1. Average annual sales amount raise 240%~30%, 2015 sales amount is close to 2 million
USD.
2. Supporting customers in good Lighting business succeed from another career :
Hidealite : Electrical product sales & installation Business
Q-Light : Individual business unit from Oil company
Norway Marketing
Occupied over 20%
Sweden Marketing
Occupied Over 60%
Ex. Famous Brand Launched in Scandinavia
3.1 ODM Service in product design, develop, reliability
Photometric test
Installation test LM80 Lifetime test DiaLux Simulation
Light Up & Reliability test
Mechanical evaluation & ID
Heat Sink Options , heat dissipation Capability  
Housing/ Electricity Shield
Intensity of Light Source
Evaluate the Energy Lost to be Heat
Dimming /CCT/ CRI /Optical 
Technology
Operation Condition
Operation Temp. Range / Working 
Period/Heat Dissipation 
Channel/Humidity / Indoor / 
Outdoor / Electricity/ ESD/ Safety/ 
Waterproof /Power/Life time 
Excellent LED
Lighting Fixture
3.3 Key Factors to be an excellent LED Lighting Fixture
*** Leave all the product complicated issues to Vellnice ***
3.4 Different Stages in ODM Service
(From design concept to be a Marketing Aggressive Product)
Stage 1. Information Collected
a. Design Concept Release & Marketing Cost Target
b. Q&A to specify the requirements
Stage 2. Customer Desired Spec. Clarification
Summary & Approval
Stage 3. Vendor Proposal
a. Mechanical Design with Functional Break Down
b. Optical initial survey result, if it is modified
upon existing mode
c. Customer Proposal approval to the next stage
Stage 4. Mock Up sample to Sample approval
a. Mock up sample build
b. Installation, Optical , Functional Test
c. Appearance check
d. Follow up modification issues
Stage 5. Approval Sample
a. Package design data
b. Optical / IES Data Definition
c. Life Time test report
d. Spec. Data Sheet
e. Tooling Release
Stage 6. Pre-Production
a. Logistic data
b. Certification document / DoC
c. Standard packaging
d. #CAS Environmental Declaration
e. Tooling sample approval
Stage 7. Mass Production
3.5 Exactly Customer Desired PRODUCT
a. Reference : Example in Different Working Stage
b. Project Administration / Control – Exactly Customer Desired PRODUCT
Project initial date
+ model file list
Folder list in each
Individual project
Developing History
*** By this such project control , all you have to do is to
Release the information & fully Q&A with your Vellnice contact window***
A. Cost Saving B. Marketing Aggressive as expected
1. Product
2. Engineering (DDR)
3. After Service
4. Shorten the Lead time
1. New model launch schedule
2. Marketing Attractive Model
3. Easy & Simple
Remain the margin
Avoid the duplication impact
Fashion design as domestic market
Longer Warranty
Install & maintain
Promotion – Product seminar & Kits
Stock Leveling by Forecast
Vellnice Company Profile(20160712Nick)
Vellnice Company Profile(20160712Nick)
Vellnice Company Profile(20160712Nick)
Vellnice Company Profile(20160712Nick)
Vellnice Company Profile(20160712Nick)
Vellnice Company Profile(20160712Nick)

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Vellnice Company Profile(20160712Nick)

  • 1. Xiayicun Industrial Zone, Zhenxing Street, ShiJie Town, DongGuan City, GuangDong Province, China TEL: +86 769 8848 9888 FAX: +86 769 8848 8999 Website: www.vellnice.com
  • 2. Company Established: June, 2009 in DongGuan Boards of Director: Mr. Kensom Chen Capital: 10 million USD Employees: 250 Manufacturing Area: 21,000 m2 ( Under Expansion) Capacity: 250,000 PCS/Monthly
  • 3.
  • 5. 18.42% 1.53% 6.17% 12.36% 9.76% 8.48% 26.32% 2.82% 7.49% 1.59% 3.75% 1.30% Northern EUO Eastern EUO Central EUO Western EUO Southern EUO East Asia Southeast Asia South Asia West Asia Africa Oceania America Europe : 48.2% Asia : 45.1% Africa : 1.6% Oceania : 3.8% America : 1.3%
  • 7. Board of Directors/GM Counselor Management Team Rep.(ISO Std.) Financial Admin. Domestic Sales Div. Oversea Sales Div. Engineering Intelligent Control BU QC Div. Production Div.
  • 8. ISP system: ISO9000:2008 Environmental system: ISO14001:2004 Full Models CE Certification
  • 9.
  • 10. Die-Casting & Brutal Digital CNC Deburr Punch & Hole Drilling Powder Coated & Assembling
  • 12. Lobby• Reception (20~30W) R3B0369 R3B0368 R3B0367 R3B0377 R3B0376 R3B0375 R3B0366 R3B0365 R3B0364 R3B0373 R3B0372 R3B0371 R3B0374 R3B0370 R3B0386 R3B0384 R3B0382 R3B0381 R3B0379 R3B0383 R3B0378 R3B0385
  • 13. Down Light Series in Public Aisle (6~20W) R3B0268 R3B0269 R3B0270 R3B0232 R3B0236 R3B0237 R3B0271 R3B0272 R3B0273 R3B0249 R3B0265 R3B0266 R3B0248 R3B0267 R3B0179 R3B0180 R3B0181 R3B0194 R3B0198 R3B0199 R3B0205 R3B0215
  • 14. Wall Light Series in Public Aisle (1~6W) W3A0070 W3A0071 W3A0072 W3A0073 W3A0074 W3A0075 W3A0104 W3A0106 W3A0107 W3A0108 W3A0115 W3A0116 W3A0101 W3A0117 W3A0118 W3A0119 W3A0120 W3A0121 W3A0122 W3A0123 W3A0124
  • 15. Down Light Series in Lift Lobby R4A0028 R4A0029 R4A0030 R4A0031 R4A0032 R4A0033 R4A0149 R4A0150 R4B0007 R4B0008 R4B0013 R4B0014 R4A0034 R4B0027 R4A0004 R4A0005 R4A0006 R4A0007 R4A0008 R4A0009 R4A0027 R3B0303 R3B0304 R3B0305 R3B0306 R3B0348 R3B0349 R4A0002 R4A0003
  • 16. Down Light Series in Corridors R3B0178 R3B0179 R3B0180 R3B0181 R3B0205 R3B0232 R3B0237 R3B0297 R3B0298 R3B0299 R3B0300 R3B0301 R3B0236 R3B0302 R3B0017 R3B0104 R3B0105 R3B0115 R3B0152 R3B0153 R3B0156 R3B0177
  • 17. Down Light & Step Light in Rooms R3B0153 R3B0177 R3B0178 R3B0181 R3B0216 R3B0222 R3B0236 R3B0237 R3B0238 R3B0239 R3B0242 R3B0243 R3B0232 R3B0248 R3B0018 R3B0019 R3B0053 R3B0062 R3B0063 R3B0064 R3B0103 R3B0142
  • 18. IP44 Series in Wash & Shower Room C3B0006 R3A0020 R3A0021 R3A0022 R3A0072 R3B0102 R3B0106 R3B0107 R3B0129 R3B0130 R3B0216 R3B0234 R3B0235 R3B0396 R3B0400 R4A0001
  • 19. Ceiling Light & Wall Light in Balcony C3A0106 C3A0107 C3A0109 C3A0100 C3A0103 C3A0104 C3A0110 C3A0113 C2B0002 W3A0066 W3A0068 W3A0070 W3A0072 W3A0073 W3A0074 W3A0075 W3A0101 W3A0104 W3A0071 W3A0106
  • 20. Wall Light in Balcony W3A0107 W3A0108 W3A0115 W3A0116 W3A0117 W3A0118 W3A0119 W3A0120 W3A0121 W3A0122 W3A0123 W3A0124
  • 21. Down Light in Bars & Pubs R3B0301 R3B0302 R3B0303 R3B0304 R3B0305 R3B0306 R3B0314 R3B0315 R3B0316 R3B0336 R3B0337 R4A0002 R4A0003 R4A0004 R4A0005 R4A0006
  • 22. Down Light & Track Light in Shops , Store R3B0206 R3B0207 R3B0212 R3B0213 R3B0215 R3B0224 R3B0225 R3B0226 R3B0327 R3B0328 R3B0329 R3B0330 R3B0331 R3B0332 R3B0333 R3B0334 R3B0335 R3B0336 R3B0337 T3A0006 T3A0007 T3A0008 T3A0011 T3A0040 T3A0042 T3A0043 T3A0044 T3A0045 T3A0046 T3A0048 T3A0049 T3A0050 T3A0051 T3A0052 T3A0053 T3A0054
  • 23. Exterior Wall • Garden L4A0006 R3A0001 R3A0003 R3A0004 R3A0005 R3A0006 R3A0007 R3A0008 R3A0009 R3A0010 R3A0011 R3A0012 R3A0013 R3A0014 L3A0011 L3A0012 L3A0013 L3A0014 L3A0018 L3A0036 L3A0037 L3B0001 L3B0002 L4A0001 L4A0002 L4A0003 L4A0004 L4A0005
  • 25. 3. ODM Business since 2012 (Co-Work with Customer Plan ) US$0 US$500,000 US$1,000,000 US$1,500,000 US$2,000,000 2011 2012 2013 2014 2015 Q‐Light Hidealite In General : 1. Average annual sales amount raise 240%~30%, 2015 sales amount is close to 2 million USD. 2. Supporting customers in good Lighting business succeed from another career : Hidealite : Electrical product sales & installation Business Q-Light : Individual business unit from Oil company Norway Marketing Occupied over 20% Sweden Marketing Occupied Over 60% Ex. Famous Brand Launched in Scandinavia
  • 26. 3.1 ODM Service in product design, develop, reliability Photometric test Installation test LM80 Lifetime test DiaLux Simulation Light Up & Reliability test
  • 28. 3.4 Different Stages in ODM Service (From design concept to be a Marketing Aggressive Product) Stage 1. Information Collected a. Design Concept Release & Marketing Cost Target b. Q&A to specify the requirements Stage 2. Customer Desired Spec. Clarification Summary & Approval Stage 3. Vendor Proposal a. Mechanical Design with Functional Break Down b. Optical initial survey result, if it is modified upon existing mode c. Customer Proposal approval to the next stage Stage 4. Mock Up sample to Sample approval a. Mock up sample build b. Installation, Optical , Functional Test c. Appearance check d. Follow up modification issues Stage 5. Approval Sample a. Package design data b. Optical / IES Data Definition c. Life Time test report d. Spec. Data Sheet e. Tooling Release Stage 6. Pre-Production a. Logistic data b. Certification document / DoC c. Standard packaging d. #CAS Environmental Declaration e. Tooling sample approval Stage 7. Mass Production
  • 29. 3.5 Exactly Customer Desired PRODUCT a. Reference : Example in Different Working Stage b. Project Administration / Control – Exactly Customer Desired PRODUCT Project initial date + model file list Folder list in each Individual project Developing History *** By this such project control , all you have to do is to Release the information & fully Q&A with your Vellnice contact window***
  • 30. A. Cost Saving B. Marketing Aggressive as expected 1. Product 2. Engineering (DDR) 3. After Service 4. Shorten the Lead time 1. New model launch schedule 2. Marketing Attractive Model 3. Easy & Simple Remain the margin Avoid the duplication impact Fashion design as domestic market Longer Warranty Install & maintain Promotion – Product seminar & Kits Stock Leveling by Forecast