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This document summarizes a student project analyzing how spectators view a juxtaposed female figure in a public space. The student placed a figure in a busy transit area in Dallas to observe reactions and analyze the spectator and their gaze. The project was informed by theories of spectatorship and the gaze. Uploaded to a blog, it aimed to further questions about how spectators view Latina women in media like Ugly Betty and Mexican soap operas.
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This document provides an overview of key concepts in representation theory, including Marxism, feminism, postmodernism, and stereotypes. It discusses how representations encode ideologies and can reinforce power structures. Representations are never neutral and involve selective portrayals of reality. Media texts use stereotypes, myths and other techniques to represent social groups and ideologies in simplistic ways for audiences.
Media Theory and Theorists for G325
The document provides guidance on using media theory and theorists in coursework for a media studies course. It lists several relevant theorists grouped by area (genre, narrative, representation, audience, media language) and briefly summarizes some of their key ideas. It emphasizes that students do not need to deeply explain theories, but should be able to apply and discuss how useful theories are for understanding their own work or case studies. Examples are given of how to properly cite and reference theorists in assignments.
New wc rep
The representation of the British working class has changed over time and depends on the media institution and audience needs. In the past, working class representation was marginalized but films of the "Angry Young Man" era like Saturday Night, Sunday Morning reflected working class life more accurately. Today, representations like in films Tyrannosaur and The Angels' Share show more extreme frustrations within Britain's class system. Soaps now depict more dysfunctional working class lives and focus on crime stories and younger characters to attract audiences. Left-wing critic Owen Jones argues that some media representations demonize the working class and could influence audiences' perceptions of them over time, though the actual effects are debated.
Genre theory details
Genre theory has become too focused on signs and meaning rather than how genres historically emerged from the film industry. Ignoring this context provides no understanding of how and why genres develop, change in popularity, and decline over time. Additionally, what one theorist sees as a genre may be viewed as a sub-genre by another, showing genres are abstract concepts without set definitions. Industries use familiar genre conventions and codes to sell media products by appealing to audience's existing knowledge and desires.
Collective online identity
This document discusses media representations of collective identity and youth culture. It provides examples of how youth have been represented in news media as moral panics, and how they represent themselves online through videos and memes. The document suggests using theories from scholars like David Buckingham, Angela McRobbie and Henry Jenkins to analyze how media both construct and reflect collective identities for different audiences. Students are advised to select case studies of youth culture and two different media examples, from past to present to future, and discuss whether media construct or reflect collective identities using these theories and examples.
Media Theory Toolkit 2016
This document provides an overview of key concepts and debates in media theory, structured as a toolkit. It covers topics such as texts and literacies, analyzing still and moving images, debates around audiences and effects, concepts of ideology and power in media, and emerging perspectives on media 2.0 and participatory digital media. The document uses examples, concepts, and theories to illustrate different analytical approaches to understanding media. It aims to equip readers with a range of theoretical lenses for interpreting and critiquing media texts.
Cn presentation
This document summarizes a guest lecture about theories of the male gaze and oppositional gaze in film. It discusses Lacan's concept of the mirror stage and how viewers identify with film images. John Berger's analysis of how women are portrayed to be looked at by men in art is presented. Laura Mulvey's 1975 essay introduces the concept of the male gaze in narrative cinema and how women are constructed as objects for the male spectator. Bell Hooks' 1992 essay discusses the oppositional gaze of black female spectators rejecting identification as victim or perpetrator. The film Mildred Pierce is discussed as a potential example of challenging the male gaze through its focus on the relationship between a mother and daughter.
Lecture 4 18-13
This document summarizes key concepts from a guest lecture about the male gaze, oppositional gaze, and the film Mildred Pierce. It discusses Laura Mulvey's theory of the male gaze in film and how films typically feature the man as the bearer of the look and the woman as the image. It also covers bell hooks' theory of the oppositional gaze, which discusses how black women and other marginalized groups defiantly reclaim the gaze. The document analyzes whether Mildred Pierce is an example of the male gaze, oppositional gaze, or neither through its focus on the relationship between the title character and her daughter.
New wc rep
The document discusses representations of the British working class in television, film, and media over time. It addresses how representations have changed from the "Angry Young Man" films of the 1960s to more recent films and soap operas. While some argue that media representations negatively influence perceptions of the working class, others believe audiences play a role in constructing their own meanings from media texts rather than passively accepting portrayals. The document examines different theoretical perspectives on media effects and identities.
Genre
This document discusses genre theory and how genres are used and evolve. It provides definitions of genre from various scholars and outlines some key characteristics of genres across media texts. Genres are described as cultural categories that transcend media and are used by industries, audiences and scholars. Genres develop conventions over time but also change as societies change, going through cycles from an experimental to a classic stage and potentially being parodied or deconstructed. The strengths of genre theory are that the concept is widely understood by producers, audiences and academics.
NAMLE Presentation 2011 Pajka & Nickerson
This document discusses a course on vampires taught at Gallaudet University. The course examines vampires in literature, film, and pop culture from various historical and critical perspectives. Students engage with texts like Dracula and Nosferatu, analyze films like Deafula, and discuss representations of vampires in popular culture. Students also write scripts and create short films on vampire themes. The goal is for students to develop visual literacy and critical thinking skills through interactive study of vampires across media.
Representation in your chosen media text
This document discusses representation in media, including how the media constructs rather than reflects reality through careful mediation. It defines representation and discusses how certain groups are commonly represented, such as through stereotypes. Several theories of representation are outlined, including how women are often objectified and gazed at from the male perspective. The document also discusses how stereotypes can both enhance realism for audiences but also reinforce dominant ideologies. It questions whether media representations are ever truly realistic or simply simulations that produce our understanding of reality.
Theoretical research
Genre theory is used to categorize films based on stylistic criteria. Genres help audiences identify different types of films and cater to their expectations. Narratives describe a sequence of events and move the story along defined roles and plot points. Representation involves how media texts portray reality through intentional construction of signs and symbols. Audience theory examines how audiences receive and make meaning from media texts, either passively or actively engaging with them based on social and personal factors. Research and planning are required to systematically develop ideas and create goals for making a horror film, such as analyzing film techniques, planning plots, and selecting locations. Digital technologies, creative techniques, and post-production stages are also needed to produce a finished horror film or trailer.
Theoretical research
This document discusses several key concepts in media theory, including genre, narrative, representation, audience, and research. It provides definitions and examples of prominent theorists for each concept. Genre is defined as categories of media based on stylistic criteria. Theorists discussed include Gunther Kress and Denis McQuail. Narrative refers to the sequence of events presented to an audience. Theorists mentioned are Vladimir Propp and Tzvetan Todorov. Representation discusses how media presents versions of reality, and theorists covered are Laura Mulvey on the male gaze and Judith Butler on queer theory. Audience theory examines the relationship between media texts and their intended consumers. Theories discussed include hypodermic needle model, two
Looking.pptx
This document discusses how spectators and viewers interpret visual forms like images, discussing concepts like the Kantian idea of disinterested viewing, cinema of attractions, and theories of spectatorship and how images negotiate social relationships and power dynamics. It also covers case studies analyzing how context, both historical/social and presentation, shapes interpretation, as well as the viewer's own identity and position. Key themes are how images can be read differently over time as social norms change, and how poor or amateur images reveal conditions of marginalization.
Personal Study Essay Research Document Pro Forma - Copy.pptx
This document provides a schedule and plan for a personal study project on the topic of the male gaze in creative media production. The schedule outlines research tasks to be completed from summer to mid-October, including researching relevant theories such as the auteur theory, reception theory, and Laura Mulvey's male gaze theory. The document also includes notes summarizing these theories and quotes related to them. An essay plan is then outlined analyzing how the male gaze infiltrates society through figures like Kim Kardashian and social media, and how this affects women's self-perception.
Media evaluation question 1
This document discusses how the media product challenges and utilizes conventions of real media. It summarizes how the music video uses generic conventions such as locations contrasting nature and urban areas to represent freedom and reflection. It also draws from absurdist conventions like the idea that true art must be incomprehensible. The video references Victorian poetry and the impressionist movement through the use of montaged water clips. It aims to provide personal identity and diversion for the audience in line with uses and gratifications theory. The video challenges conventions like the voyeuristic representation of women in music videos.
Genre theory monday 2014
This document discusses genre theory and definitions of genre. It provides perspectives from several theorists on what constitutes a genre and how genres function. Daniel Chandler defines genres based on shared conventions of content, themes and settings. Steve Neale views genres as instances of repetition and difference that provide pleasure to audiences. Genres are seen as dynamic and constantly changing rather than fixed forms. The document also discusses genre hybridization and provides examples of how genres develop over time from experimental to classic to parody to deconstruction. It examines genres as providing structure, expectations and pleasure for both audiences and producers.
Similar to Vcfinalpres (20)
Personal Study Essay Research Document Pro Forma - Copy.pptx
Personal Study Essay Research Document Pro Forma - Copy.pptx
Vcfinalpres
- 1. Como Me Ves? Analyzing the spectator and the gaze Noemi Beltran AEAH 5760.02 Visual Culture & Pedagogy December 4, 2012
- 2. Juxtaposition of a Female
- 3. Theory • Psychoanalytic theory – Concepts of Spectator as discussed by Foucault – “[W]e cannot know what it means to be a human subject outside of the discursive practices through which subjective experience and representations of human subjectivity are enacted” (Sturken & Cartwright, 2009, p. 102) • Film Theory – Judith Mayne “Paradoxes of spectatorship” – Williams (1993) discussion of Mayne’s (1993) Competing claims of cinema as a homogenous institution (apparatus theory) and the heterogeneity of different spectators.
- 4. • Aim to analyze the complexities of the subject. – Competing claims of “woman as image” • Mulvey (1975) and MacKinnon (1982)
- 5. Project • Place juxtaposed figure within a public place. -Public transportation • Transited area used by different types of people. • Reactions of people – Analyze the spectator – Analyze the gaze
- 6. WEST END – DOWNTOWN DALLAS • Area used by tourists, students, businesses, bus connections (ex. Greyhound)
- 7. Spectator and the gaze
- 8. Findings • Uploaded to blogger. – Include video and images of process – Como Me Ves?
- 9. Screen shot of blog
- 10. Further Questions: • How does the spectator view Latinas in films and television shows. – Ugly Betty – Mexican soap opera La Fea Mas Bella
- 11. The End