Vango Restaurant- Study of customer perception

1. Ankit Singh
Jayant Bhatia
Nidhi
Prateek Sharma
Priya
Shrinath Athreya
Shradha Maira

2.  Launched by Devyani International limited
(DIL).
 Vaango meaning in tamil “come in”.
 DIL has a visibility of 250+ outlets of Pizza
Hut, KFC, Costa, Vaango, and many other
brands.
 Restaurant is based on QSR(Quick Service
Restaurant) Model.
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3. To determine whether customer
services have shown some
impact on the performance of
Vaango restaurant.
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4.  Determine what criteria are important to
consumers with respect to patronizing a fast
food establishment.
 How is the present customer service of the
restaurant and what improvements can be
made.
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5.  First, our team identified the problem of the decline in
sales .We conducted primary research on Vaango
restaurant, as well as speaking to others on campus to
determine the actual reason behind it.
 We then created our problem statement.
 We then created our research objectives, and created our
survey with our objectives in mind.
 We used convenience sampling, by handing out surveys
to the students of our class and to our family friends.
 We analyzed our data using SPSS software, which
created our results so that we could determine our
conclusions and recommendations.
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Age of Respondent

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Cross Tabulations

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16.  Small sample size
 Time constraint
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17. o People of Middle age Group form the major
chunk of customers.
o People Prefer to eat more on week days then on
weekends
o Dinner is the main source of revenue for them
o Customers are satisfied with the products that
are offered to them
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18. o Starting of Free Home delivery
o Removal of self Service System Fro the restaurant
o Concentration on Food Quality
o Provide Something new during the Dinner times
o Get discount offers Ready during Weekdays.
o Formulate the sales strategy on a weekly basis.
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19.  http://www.vaango.in
 Google images
 Marketing research by Malhotra
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The end