Dr. Sajeet Pradhan introduces the topic of values and defines them as a mode of conduct or end state that is preferable to an opposite state according to Milton Rockeach. A value system is formed from an individual's ranking of values by intensity. The document discusses value surveys, conflicts, how generations can differ in values, and Hofstede's cultural values model. It concludes by thanking the reader.

1. Dr. Sajeet Pradhan
sajeet.pradhan@imi.edu

2. What are values ?

3. Welcome to India
https://www.youtube.com/watch?v=hGKCkvNk_zI

5. Definition of Value
“ a specific mode of conduct or end-state of existence
which is personally or socially preferable to an opposite
or converse mode of conduct or end-state of existence”.
- Milton Rockeach

6. Value System
A hierarchy based on a ranking of an
individual’s values in terms of their intensity
forms his/her value system

7. Rockeach Value Survey

8. Value Conflict

9. Generational Values
“People resemble their times more than they
resemble their parents.” —Arab proverb

10. Hofstede’s Cultural Values

11. Thanks a lot