The document discusses the values of multimodality in non-discursive rhetoric, emphasizing the roles of image layering, juxtaposition, perspective, and unity in multimodal composition. It highlights how these elements contribute to meaning-making, emotional content, and the construction of arguments. The principles outlined are crucial for interpreting and understanding the effectiveness of multimodal designs.

1. Values of MultimodalityFrom Non-Discursive Rhetoric: Image and Affect in Multimodal Composition by Joddy MurrayImage Layering Juxtaposition Perspective Unity

2. Values of MultimodalityImageEmotional Content

3. Non-discursive meaning & Typography

4. Not mere illustration

5. Fully Articulate on its ownValues of MultimodalityLayeringAdds complexity, texture, simultaneity

6. Creates ambiguity important to meaning-makingValues of MultimodalityJuxtapositionLayout & Position

7. Compare/Contrast