1. Excerpts from
The IR Communication Handbook – A Checklist
By Jonathan L Passmore, Principal, Valor IR Consulting
“…… investors have expectations: a greater understanding of the
company’s business; comprehensive answers to fundamental
questions; knowledge of the market, its challenges and opportunities;
with the objective of creating a personal connection and thereby
establishing trust.”
“The presentation that you make to your investor is an opportunity to
influence their thinking, to mold an opinion that aligns with everyone’s
expectations.”
“Most of the time, investors would rather gain insight into the
potential problems at a company – weak operations, a pending law
suit, the loss of a patent – all concerns that can fester if not dealt with
promptly, clearly and completely.”
Excerpts from
The IR Communication Handbook – A
Checklist
By Jonathan L Passmore, Principal, Valor IR Consulting
Copies of “The IR Communication Handbook” are available at:
www.lulu.com/shop