2. What is Val-Deiu?
• Created in the Valley of Gods in Belgium by monks
who settled there in 1216.
• Oldest most perfect Belgian beer recipe passed on
through tradition
• Roots of this beer go as far back as 1216, with
important figures from Belgian history consuming this
beer.
3. Something is missing…
• A beer so traditional, so perfect, so Belgian demands respect
• Apart from just being from the valley of gods this beer needs to
be positioned precisely
4. Combining the Key Inspirations
Tradition
Craftsmanship
The Art of Brewing
Belgium
Perfection
The Taste
5.
6. Breaking it down…
• The perfect nature of the beer comes from the fact that it is one
of the oldest beer recipes in Belgium, and crafted in the exact
same manner till today, makes this beer the Perfect Belgian
Brew.
• This phrase defines the beer and sets a tone for all
communication and strategy
7. Extensions…
• Without extendibility any positioning will never work
• The Perfect Belgian Brew can be easily carried out in all
forms of communication,
• All things perfect deserve the perfect Belgian brew
• #perfect #vacation to #belgium calls for
#ThePerfectBelgianBrew… etc.
8. Brand Colors
These would be used across all medias like website, print etc.
White
Goodness
Gold 1
Luxury
Gold 2
Prestige
Dark Blue
Tradition
Green
Freshness
Black
Elegance
Yellow
Happiness
Red
Passion
