SlideShare a Scribd company logo
Herve PELLARIN  hpsc.eu.com                                        Créator of the V‐commerce concept 
Communication concept around LAYAR
V‐commerce Introduction
Once upon a time….
Vincent
Vincent 
is a designer
And has lots of 
ideas !!
Vincent, 
He likes clothes.
He loves it so
much
He has created his own brand! 
People love the 
clothes he makes
so much
He thinks he
should make a 
website to sell
them!
So Vincent 
learned how to 
code
Tirelessly!!!
And one day, 
Vincent opened
his
E‐Commerce !
http://shop.hostagewear.com
Vincent thinks that
website are cool
But something
is missing
A sensation of 
volume
A DIMENSION
That makes
Vincent sad
An when he’s
sad
He thinks
Vincent said it
would be
awesome
To own a shop 
On the 
Champs Elysées
But:
It’s bloody 
expensive!!
And Paris is
miles away!
So why not do it
With Augmented
Reality?
Much cheaper than
a rent!
No need of a planning 
permission
And open to everybody
all the time!!
And Vincent thinks
That if it become too
small
He can still push the 
walls to make more 
room ☺!
Vincent then opens stores Worldwide !
New‐York
In all the city he likes!
New‐York
He is like that
Vincent,
He thinks that good 
ideas
Are experiences
that have to be
SHARED
As
The 
Augmented Reality
Welcome to the world
Of
Virtual Commerce         
By HPSC
What actions for 
start your Virtual 
commerce 
Experience ?
Some examples
Of easy introduction
into V‐commerce
Take advantage
Of Augmented Reality
To share a space
That suits YOU!
Thank You !
PELLARIN Herve
www.hpsc.fr
rv@hpsc.fr
Tel: +33 6 27 89 79 91
Tw: @nocomp

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