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ŠIUOLAIKINĖ KOSMOLOGIJA
KAS YRA
VARTOTOJO
PATYRIMAS?
VARTOTOJO
PATYRIMAS –
MADA
THE AGE OF
FEATURES IS
DEAD,
WELCOME TO
THE AGE
OF USER
EXPERIENCE.
Aral Balkan
TAČIAU KĄ
MES ŽINOME
APIE VARTOTOJO
PATYRIMĄ?
VARTOTOJO
PATYRIMAS
žmogaus, sistemos ir įvykių
sąveikų ir jų rezultatų
visuma
VARTOTOJO
PATYRIMAS NĖRA
TINKAMUMAS AR
JO TESTAVIMAS
VARTOTOJO
PATYRIMAS NĖRA
VARTOTOJO
SĄSAJOS KŪRIMAS
VARTOTOJO
PATYRIMAS NĖRA
RINKODARA
VARTOTOJO
PATYRIMAS NĖRA
GRAFINIS DIZAINAS
YOU CANNOT
not HAVE A
[USER]
EXPERIENCE
Lou Carbone
VARTOTOJO
PATYRIMO
SPEKTRAS
AKTYVI
SĄVEIKA
PASYVI
SĄVEIKA
ANTRINĖ
SĄVEIKA
VARTOTOJO
PATYRIMO
PROJEKTAVIMAS
sąveikų ir jų rezultatų visumos
projektavimas: koordinavimas,
neigiamų sąveikų tikimybės
minimizavimas, nenumatytų
atvejų įvertinimas ir t.t.
KUR PRASIDEDA
VARTOTOJO PATYRIMO
PROJEKTAVIMAS?
NUO PRADŽIOS IKI PAT
PABAIGOS
VARTOTOJO PAŽINIMAS
VARTOTOJO SĄSAJOS
PROJEKTAVIMAS IR
DIZANAS
VARTOTOJO SĄSAJOS
VYSTYMAS
TINKAMUMO TESTAVIMAS –
PER VĖLU
TINKAMUMO TESTAVIMAS
PABAIGA?
NE. KARTOJAM!
AR LIETUVOJE
JAU PRASIDĖJO
UXD ERA?
DAROME
PIRMUOSIUS
ŽINGSNIUS
TRŪKSTA ŽMONIŲ,
ATSTOVAUJANČIŲ
VARTOTOJĄ
NOTHING
ABOUT US
WITHOUT US
James I. Charlton
WEB KŪRĖJŲ NEŽINO UŽ KĄ JIEMS
      MOKAMI PINIGAI
VARTOTOJO
SĄSAJA –
BLOGIS
Žmonės dažnai bet kokią
vartotojo sąsają supranta kaip
trukdį pasiekti tikslą
TRULY GREAT
DESIGN OCCURS
WHEN THE
DESIGNER’S,
CLIENT’S, AND
USER’S
PERSPECTIVES
ARE
CONSIDERED
Joshua Johnson
NEPAKANKAMAS
VADOVŲ
SUSIDOMĖJIMAS
JŪS NESATE
JŪSŲ VARTOTOJAI
AR MAN
GRAŽU?
NORIU
KAIP...
TIK PIGIAU
MAN
PER BRANGU
SEK
VIENAS NEREIKALINGAS
  PASPAUDIMAS PELE
1500 LT
    VIDUTINIS LIETUVOS
GYVENTOJAS UŽDIRBA PER MĖN.
24 LT
10000 NEREIKALINGŲ
 PASPAUDIMŲ PELE
2 MIN
NEPATOGIOS FORMOS PILDYMO
          LAIKAS
2 MĖN
NEPATOGIOS FORMOS 10000
   UŽPILDYMŲ LAIKAS
3000 LT
FORMOS 10000 UŽPILDYMŲ
        KAINA
2-5 MLN LT
KOSMINIAI REKLAMOS BIUDŽETAI
SVARBU
PRITRAUKTI
VARTOTOJUS
TENDENCIJOS
VIENINGA
PATIRTIS
GEO
LOKACIJA
PASLAUGŲ
DIZAINAS
PERSONALIZAVIMAS
INFORMACIJOS
DIZAINAS
SOCIALINĖ
MEDIJA
IGOR GUBAIDULIN
I@IGOR.LT
WWW.IDEACODE.LT


Nuotraukos: NASA, ESA, The Hubble Teams.
Ola Harström, Joseph Brimacombe, Alberto Milani, 2lazy7, A. Aleksandravičius,
quarkon, D.Begley, Peter Lopez

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