UX Strategy - Align customer with the vision of UX . (Part 2)

2. Tools for UX Strategy-
- ANSOFF MATRIX
- PORTER’S 5 FORCES
- SWOT ANALYSIS
- 4 P’S
- HICK’S + MILLER + FITT’S LAW
- PERSONALIZATION + PERCEPTION + PERSUASION

3. UX Ansoff matrix -

4. UX PORTER’S 5 FORCES -

5. 4 C’s for UX -

6. SWOT -

7. Hick‘s Law -
The more choices you present your user’s , the longer it
will take them to reach a destination .

8. Hick‘s Law -
I can’t remember !!

9. Hick‘s Law -
Voice search , cool .. I can learn this
easily !!!

10. Miller’s Law -
Observation that an individual normally can retain or process only
seven give or take two (7±2) items (chunks) of information in their
correct serial-order, in his or her short-term (15 to 30 seconds
duration) or 'working' memory.

11. Miller’s Law -

12. Chunking -
Boost your short term memory -

13. Chunking -
1. Break larger amounts of information into
smaller units
2. Identify similarities or patterns
3. Organize the information
4. Group information into manageable units

14. Chunking -
+918207934951
Quick scan test ?
Which one works better ??
+91-820-793-4951

15. Fitt’s Law -
Fitt’s law states that the time it takes to hit a target
is a function of the size of the target and the
distance of the target .

16. Fitt’s Law -
Which one is easy to click ??

17. Process aimed at changing a person's (or a group's)
attitude or behavior toward some event, idea, object.
Pursuasion -

18. Pursuasion -
- Influencing behaviour pattern .
- Harnessing logical reaction .
- Creating Credibility .
- Reciprocation , Social proof , Authority , Scarcity , Commitment ,
Consistency .

19. Pursuasion -
Which one influence better to make a purchase ?

20. Personalization -
Personalization is a process of customer specific
Design and Marketing .

21. Personalization -
Personalization Tactics-
- Customize content as per user needs.
- Include recommendations based on previous searches.
- Purchase History , Demographics , Behavioural observations .

22. Personalization -

23. Perception -
The ability to become aware of something through
the senses .

24. Perception -
We don’t see things as they are .
We see them as we are.

25. Customer perception is typically affected by -
- Advertising
- Reviews
- Public relations
- Social media
- Personal experiences
Perception -

26. Perception -

27. Perception -

29. THANK YOU
Varun Jhariya
UX Designer