Ian Everdell is a manager of UX and research at Mediative. He has experience with lab testing, eye tracking, and understanding search engine usage and the mind of searchers over time from 2004 to 2012. He provides a framework for marketing success that involves understanding buyers, purchases, influences, goals, and decision needs. His methodologies include online surveys, unmoderated testing, conversion rate optimization, analytics, and moderated testing to help facilitate natural user behavior and decisions. He is available to answer any questions.
NEOUPA World Usability Day - UX and UCD for LeadershipIan Everdell
Developing UCD deliverables that convey the important information about what users need, but in a way that is user friendly for stakeholders. Includes justification and prioritization of marketing channels and tactics based on user research.
Know Your Place; Adding Geographic Intelligence to your ContentGary Gale
"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.
NEOUPA World Usability Day - UX and UCD for LeadershipIan Everdell
Developing UCD deliverables that convey the important information about what users need, but in a way that is user friendly for stakeholders. Includes justification and prioritization of marketing channels and tactics based on user research.
Know Your Place; Adding Geographic Intelligence to your ContentGary Gale
"Know Your Place; Adding Geographic Intelligence to your Content"; presented on September 24th. 2009 at the Association for Geographic Information GeoCommunity 09 conference in Stratford-upon-Avon.
"5 Location Trends For 2011", presented on 2nd. February 2011 at the mashup* Digital Trends 2011 event at the British Computer Society, Covent Garden, London, UK.
(Almost) Everything You Ever Wanted To Know About Geo (with WOEIDs)Gary Gale
"(Almost) Everything You Ever Wanted To Know About Geo (with WOEIDs)"; presented on March 10th. 2010 at the London Twitter DevNest 7, at the Sun Customer Briefing Centre in London.
"5 Location Trends For 2011", presented on 2nd. February 2011 at the mashup* Digital Trends 2011 event at the British Computer Society, Covent Garden, London, UK.
(Almost) Everything You Ever Wanted To Know About Geo (with WOEIDs)Gary Gale
"(Almost) Everything You Ever Wanted To Know About Geo (with WOEIDs)"; presented on March 10th. 2010 at the London Twitter DevNest 7, at the Sun Customer Briefing Centre in London.
16. Inside the mind of
the searcher
Search engine usage
2004
2005
17. Inside the mind of
the searcher
Search engine usage
2004
2006
2005
18. Inside the mind of
the searcher
Search engine usage
2004
2006
2005
2007
19. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2005
2007
20. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2005
2007
2009
21. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2005
2007
2009
22. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2005
2007
2009
2011
23. Inside the mind of
the searcher
Search engine usage
2004
2006
2008
2010
2012
2005
2007
2009
2011
24.
25. A framework for marketing
success requires some
critical answers:
1. Who are my buyers?
2. What types of purchases do they make?
3. Who influences my buyers?
4. What are my buyers and influencers
trying
to do?
5. What does my audience need to make
decisions?
Am I facilitating this
natural behaviour?
26. A framework for marketing
success requires some
critical answers:
1. Who are my buyers?
2. What types of purchases do they make?
3. Who influences my buyers?
4. What are my buyers and influencers
trying
to do?
5. What does my audience need to make
decisions?
Am I facilitating this
natural behaviour?