Keeda Jadi is a parasitic fungus that grows in the Himalayas and is known as the "Himalayan Viagra" for its purported health benefits like boosting immunity and stamina. It begins as a spore infecting insect larvae underground and emerges as a finger-like stalk containing medicinal properties. Locals in Uttarakhand harvest it despite the difficult terrain and weather, viewing it as a symbol of good luck, while its popularity raises concerns over sustainability that conservation efforts aim to address.