The document discusses the importance of social media for marketing, highlighting how small businesses can grow their audience organically without significant budgets. It outlines steps for successfully utilizing platforms like YouTube, including understanding algorithms, analyzing viewer analytics, and recognizing one’s niche to create valuable content. Building trust with viewers is emphasized as a critical element in the content creation process.

2. Introduction
■ Social Media has become the biggest aspect of marketing to the masses especially
during the duration of 2020.Companies everywhere are basically being forced to
adapt to these new changes in order to keep their business a float.
■ One great aspect though of social media is that if you’re a smaller business and there
isn’t much room in the budget for content marketing, you have the capability to grow
your audience organically without spending money.
■ There are many ways to grow your audience through social media but it all comes
down to truly understanding the algorithms and analytics of these platforms.
■ Youtube has the ability to give you the most room creatively on their platform to
create content and market it to an audience within your niche.

3. Step 1: Understanding the Algorithm
■ PostVideos at least 10 minutes long
■ Consistently post. Same day. SameTime.
■ Have a eye catching thumbnail.
■ Utilize the end card feature.
■ Optimize your videos! Helpful features for beginners are tools
such asTubeBuddy andVidIQ.

5. Step 2: Understandings the Analytics
■ Use the Analytics feature onYoutube studio to getting a
better understanding of who is watching your videos
■ Fine tune your target audience
■ Pay attention to the analytics in order to update your content
marketing strategy
■ Engage with your viewers!

7. Step 3: KnowYour Niche andYour
Audience
■ It is important to have an understanding of your niche when creating
this content.You want to make sure whatever your business has to offer
will add value to your consumers and fall into a specific category that
you can use to target a specific audience.
■ It is extremely important that you establishTRUST with your viewers
before anything else.
■ Don’t kick off your channel by shoving your new product down their
throat. Instead, create content that offers information that is valuable
to the consumer.