The document discusses the importance of design elements and principles in creating compelling visuals for content marketing, highlighting key principles like emphasis, balance, and contrast. It analyzes Snapchat's dataset of political ads from 2019 to identify top ads based on impressions per minute and their design principles. The findings illustrate that effective visuals require substantial investment and adhere to fundamental design principles to communicate a unified message.

2.  Creating compelling visuals involves an appreciation for the
elements of design and how they interact with one another in
the visual space.
 The interaction of these elements can be categorized into
principles of design.
 The following are very useful in the creation of visuals for
content marketing:
 Emphasis. Balance. Contrast. Proportion. Movement. White Space

3. Using Python, I analyzed Snapchat’s publicly available dataset
of political ads 2019 to find the still ads (jpg, png extensions)
with the highest number of impressions per minute. I
narrowed down the list to the top four ads of 2019. The
Python portion of the data analysis can be found in this
GitHub repository.
The results might surprise you!

4. Third runner-up is a political ad by Dentsu Aegis Network
France:
EUR 14,882 Spent
2019/05/18 - 2019/05/24 period
1956.64 Impressions per minute
Principles of Design: Contrast +
Emphasis + Proportion + Balance
Can you identify other principles of
design?

5. Second runner-up is a political ad by Recreational Equipment
Inc.:
USD 23,362 Spent
2019/09/20 - 2019/09/21 period
2,633.39 Impressions per minute
Principles of Design: Contrast +
Emphasis + White Space +
Proportion
Can you identify other principles of
design?

6. First runner-up is a political ad by The North Face:
USD 17,654 Spent
2019/04/19 - 2019/04/22 period
2,831.39 Impressions per minute
Principles of Design: Contrast +
Emphasis + White Space
Can you identify other principles of
design?

7. And the winner is Dentsu Aegis Network France
EUR 5,773 Spent
2019/07/14 - 2019/07/15 period
12,540.54 Impressions per minute
Principles of Design: Contrast
+ Emphasis + White Space
+ Proportion + Movement
+ Balance
Can you identify other principles
of design?

8.  Data shows that in addition to timing and the
right target audience, many dollars and euros
are spent on images that follow the basic
principles of design. Conveying a unified,
central message on mobile devices can lead a
a winning visual content strategy.

9.  https://www.snap.com/en-US/political-ads/
 https://en.wikipedia.org/wiki/Visual_design_
elements_and_principles#Unity/harmony