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As a digital marketing professional I have focused on improving my experience of generating sales and increasing brand awareness online. Following market trends towards media integration and consolidation, I have recently moved to Havas Media where I am helping our clients communicate consistently and effectively across all media. With a background in digital marketing going back to 1996, my understanding of online media comes from five years spent at international web agency Razorfish, working on two digital startups and leading campaign strategies at digital marketing specialists Greenlight for clients such Sky, Next, Dixons Retail, Vodafone, Santander, New Look, Legal & General, and ...