How we use big data capabilities to do social good and sustainable development for mFish Initiative.

1. Using the Right Data
For Sustainable
Business &
Meaningful Revenue
By Herwinto Ch. Sutantyo @gfunkerwin
Digital Business & Innovation Advisor XL Axiata
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Big Data is like Teenage Sex:
Everyone talk about it, nobody
really knows how to do it,
everyone thinks everyone else
is doing it, so everyone claims
they are doing it.
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DATA OBE$ITY
v. DATA DIETNo hoarding, Specific Data solve the most important problem
We don’t need Big Data, we need the Right Data

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The Right Data:
Sustainable
Fisheries Initiative

5. /statistics
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Marine Fisheries Production
Indonesian Fishers
Exclusive Economic Zone
Total Gate Value
Total Production Losses
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5,061,680 GT (2011)
2,730,510 Fishers (2011)
2,981,211 KM2
US$ 14.1 Bn (2010)
US$ 2 Bn/annum (2011)
Challenges:
(1) Lack of integrated Fisheries and Maritime Data
(2) Limited resources, infrastructure, knowledge and access
(3) Limited Public and Private Partnership
(4) Law and Empowerment

6. /start with everyday problems
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SAFETY
GUIDANCE
PRODUCTIVITY ECONOMY
USERS
Climate & Weather
Fish Location & Distances
Fishing Location
Fish Prices
Sleep Deprived
Low Education
Fuel Prices
Loan
Boat Repair
Tools Loss
Returning Home
DATA SOURCES
Experience
Nature Alert

7. /start mapping
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Age
Gender
Location
ARPU
Device

8. /finding potentials
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LOMBOK
MADURA
BALI

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/finding habits, choices by observing, questioning

10. /seek out patterns in social relationship
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Mozes
Billy
Ghulam
Fardani
Eksi
Measure Strength
Page Rank H
Eigen Centrality H
LCC M

11. /using 360 approach
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12. /to build consumer data
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Financial
Sector
Consumer
Goods
Telecom
NGO
Government
SOCIAL IMPACT & COMMERCIALISATION
Economic & Empowerment
UNIQUE BEHAVIOR PROFILES
CONSUMER & MARKET DATA ANALYTICS
The importance of cross-industry Consumer Data
Sharing
SIMILAR INTERESTS
Lack of Consumer Behaviour
Data in Indonesia

13. /create prototype
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mFish Kit
/make it real

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/be real

16. /with thorough process
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Activation Kit Distribution Community Training Community Engagement
Social EngagementPlatform Reporting Community Feedback
REACH TEACH ENGAGE
COLLECT
COLLECT COLLECT
ENHANCEMENT

17. /to solve everyday problems
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DATA SOURCES
GUIDANCE
SAFETY
ECONOMY
USERS
E-Compass
GPS & AIS
Fish Locator (Phytoplankton)
NOAA, KKP
BMKG, Weather Channel
PRODUCTIVITY Visual Based
Great UIX
2x Increments
Fish Log
Locations Log
Fish Prices
Catch Volume
Micro Loan
Last Location
SOS (in development)
Emergency Call

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/and creating stories

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also building stories to tell
/not just creating numbers

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/but stories that are easily spread

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/with proud stakeholders

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/summary
+BASELINE BRAND
Inventories & Subs.
Permission Based Services
Market Evangelism
Data Analytics
Consumer Behaviour by Consent
People
Regulations
Cross-Industry Collaboration
Innovative Contents
Meaningful Services
Relations
Disruptive & Innovative
MEANINGFUL REVENUE
Revenue with great stories = the Right Data
=

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Info: herwintoc@xl.co.id @gfunkerwin