Leveraging big data for insight
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Using the crowd for big data analysis, presented by Sophie Van Neck at the BAQMaR & MOA Big data, great insights event on March 6, 2013 in Antwerpen (BE). An often heard statement about big data is that the market research industry is missing the boat. However, we believe that there is a crucial role for researchers: we are the gateway to the consumer! We will illustrate that crowd sourcing with consumers can help to interpret and add additional insights to data.
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Leveraging big data for insight
- 1. Are we missing the boat?
- 2. Looking for the insight…
- 4. A big data approach Exhibition For rent Last night… Another espresso Arad, Lugoj We are going to the mountains 15 lei please mall Really hot today Great, parking space
- 5. A big data approach Car Car taxi taxi Car Car Car Car Car Car Car Car Car Car
- 6. A big data approach Car Car Show car taxi taxi Car Car Car Car Car Car Car Car Car Car
- 7. A big data approach Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Grass Car Car Show car taxi taxi Car Grass Tree Tree Car Car Tree Car Car grass Tree Tree Car grass Car Car Grass Car Car
- 8. A big data approach Tower block Tower block Tower block Tower block Tower block Tower block Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Grass Car Car Show car taxi taxi Car Grass Tree Tree Car Car Tree Car Car grass Tree Tree Car grass Car Car Grass Car Car
- 9. A big data approach Bastion Papillon Cafe de paris
- 10. A big data approach
- 11. A big data approach Tower block Fancy places for a block Tower block Tower block Tower drink Tower block Tower block Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree Tree A greenTree Tree Tree environment Tree Tree Tree Tree Tree Tree Tree Tree Grass Exhibition For rent Bastion Last night… Papillon Car Another expresso Car Lugoj Arad, Show car taxi taxi Car grass We are goingCafe de paris to Tree Tree Communism the mountains 15Tree Car Car Traffic - many carsCar lei please Car grass mall Tree Really hot today Tree Car grass driven by menCar Car Grass Car Great, parking space Car
- 12. The most powerful tool… The human mind
- 13. Role of the researcher
- 14. Where should we really focus? Insight Interpretation Meaningful observations Getting your data
- 17. Connecting data
- 19. Crowd interpretation is the analysis of research data by a group of consumers in order to obtain richer, more accurate interpretation of data that leads to insights.
- 23. Observation
- 24. Interpretation
- 25. Evaluation
- 27. Big data?
- 29. What are the most important topics? There is a lot of buzz around biking in Antwerp. We want to detect if and why biking is cool in here… Health Work outfit DIY Tube green Infrastructure classics
- 30. Evidence based conclusions Endorse & Discuss
- 31. Are consumers the researchers of the future? 205 different conclusions 12 pieces of evidence 1 week >200 sources
- 32. Tactical advice Dominant Competitive themes field
- 33. Are consumers the researchers of the future?
- 35. Consumers to the rescue
- 36. The value is in the insight
- 37. Trigger Change
- 38. Thank you! Sophie Van Neck Senior Research Manager @sophievanneck be.linkedin.com/in/sophievanneck +32 472 41 86 40 sophie@insites-consulting.com New York I Timisoara I London I Rotterdam I Ghent www.insites-consulting.com