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Neil Dufty
Using Social Media to
Build Community
Disaster Resilience
I will cover
Social media use
What is community disaster resilience?
How can social media build community disaster resilience?
Molino Stewart 1
Social media use
Molino Stewart 2
Before social media
Molino Stewart 3
Map of digital device connections
Molino Stewart 4
Global social media use
Molino Stewart 5
Issue 1 – Social vulnerability to disasters
Some vulnerable people are less likely to use social media:
• Older people (over 65 years)
• People with disabilities
• Lower socio-economic status
• Poorer countries
• Children
• All social media platforms banned or some banned in 25 countries
However, large increase in global social media use of 12% during COVID-19 lockdowns
Molino Stewart 6
Issue 2 – Trust in social media
Molino Stewart 7
What is community disaster
resilience?
Molino Stewart 8
‘bounce back’ vs ‘bounce forward’
Molino Stewart 9
Building community disaster resilience
Molino Stewart 10
How can social media build
community disaster resilience?
Molino Stewart 11
More than a communication tool
Molino Stewart 12
Social media can help emergency management
Molino Stewart 13
Crowdsourcing
Molino Stewart 14
Diffusion and exchange of learning
Example: wildfire emergency warning
Molino Stewart 15
Diffusion and exchange of learning
Example: hurricanes, floods and storms
Molino Stewart 16
Psychological support in disasters
Molino Stewart 17
Psychological support in disasters
Molino Stewart 17
Sentiment analysis
Social capital and disasters
18
Social capital and disasters
18
Social capital formation
Six different social media networks:
1. Polarized crowd 3. Brand clusters 5. Broadcast network
2. Tight crowd 4. Community clusters 6. Support network
19
Communities of practice
Molino Stewart 20
Communities of practice
Molino Stewart 21
Post-disaster transformation
Molino Stewart 22
Societal transformation
Molino Stewart 23
Thank you @NeilDufty
Molino Stewart 24

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