A Semetrical presentation delivered by Danny Smith at MeasureFest in October 2022. Danny shares an efficient and effective way of connecting Google Analytics and BigQuery using some basic R coding. R is a programming language designed for data analysis and statistical computing. Discover how to use the Google Analytics API’s and simple R commands to connect and export your GA data out of the platform and into BigQuery for deeper analysis.

1. Using R to Feed
Google Analytics Data
into BigQuery
Slides: https://bit.ly/3SNmp2y
@DannySmAnalysis @Semetrical
Danny Smith
Semetrical

3. 1. The Google Analytics API
2. Why use R?
3. Accessing your GA data with R
4. Uploading your GA data to Big Query
5. Additional use cases
What we’ll cover…
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4. The Google
Analytics API
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6. • Automate reporting processes
• Avoid sampling
• Granular analysis
• Send measurement protocol hits – not in reporting / data
• Change configurations – not in reporting / data
Some of the key uses of the APIs:
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8. #BrightonSEO @Semetrical
• Free
• Quick analysis
• No sampling
• Avoids having to use SQL
Why use the GA4 API?

9. Why
Use R?
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15. Statistics, data
visualization and user-
friendly interface
The Benefits of R
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16. Accessing your Google
Analytics data with R
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Setting your 4 key conditions following the API
schema. Filter between UA and GA4 accordingly.

19. 19
1. GA ID
2. Date range
3. Metrics
4. Dimensions
5. Dimension filters – optional
6. Segments - optional

20. Uploading data to
BigQuery with R
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22. Uploading data to
BigQuery with R
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3 variables required
for uploading data
into BigQuery:
• Project name
• Dataset name
• Table name
Locate your destination & upload to
BigQuery

24. Summary &
Additional Use Cases
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25. Overlay your Google
Analytics data with
additional data points i.e.
use Google Trends API
www.semetrical.com/using-ga-google-trends-api-with-r/

26. • Statistical packages
• Create visuals using Shiny
or ggplot (i.e. boxplots)

27. Automate reporting of
Google Analytics data using
cronR

28. Pull data from BigQuery with SQL

29. Download the deck from our blog
& grab your free R code cheat sheet to
start having a play today:
https://bit.ly/3SNmp2y
ds@Semetrical.com
@DannySmAnalysis
Thank you!
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