Abby Wright-Parkes, director of membership and marketing, FSRH Helen Deverell, Helen Deverell Communications Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. © FSRH
Using an internal comms
audit as a driver for
strategic change
Abby Wright-Parkes
Director of Membership & Marketing,
FSRH
& Helen Deverell, Director
Helen Deverell Communications

2. © FSRH
FSRH
Professional membership body
15,000 mainly UK members
Doctors and nurses that deliver ‘sexual and reproductive
healthcare’
Offer: qualifications, clinical guidance, CPD,
conferences, advocacy
Income: 75% from membership fees
Office in London, clinical unit in Scotland
23 FTE staff
“Comms” split across a few roles

3. © FSRH
Board of
Trustees
Council
Educational
Strategy Board
Specialist
Training
Committee*
Specialty
Advisory
Committee
Exam (MFSRH)
Committee
Assessment
& Curriculum
Committee
Specialist
Qualifications
Committee*
Workforce
Development &
Support
Committee*
General Training
Committee
International
Committee
Events
Committee
Clinical
Standards
Clinical Studies
Group
Clinical
Effectiveness
Committee
Scotland
Committee
Wales
Committee
Northern Ireland
Committee
FSRH governance structure
* New 2019

4. © FSRH
“We need a technology review” to improve the
committee experience
Actually, we need to understand:
How communications flows between committees & office
What tech could be used to improve the committee
experience
Issues

5. © FSRH
Internal communications audit
http://www.helendeverellcommunications.com/

6. © FSRH
Desk research
Online survey committee members – 27%
Interview with committee chairs & staff
Focus group with senior committee members
What we did

7. © FSRH
Communications – clarity and consistency
Roles and responsibilities
Email overload
Urgent vs important
Building strong relationships
Technology
What we found

8. © FSRH
Shared feedback with those that contributed
Used feedback in strategic planning process
Hired part-time Comms Officer
Piloting Board Effect software
Highlighting contribution of committee members via
blogs
Produced a ‘How to guide’ for committees
How we responded

9. © FSRH
Strategic plan
Internal comms strategy
Governance review
Specific committee e-updates
Connecting chairs across committees
Video conferencing – in new offices
Still to do!

10. © FSRH
Set SMART objectives
Understand what’s important to the business and your
stakeholders
Measure what you treasure
Collaborate with other departments to access and share
data
Measure both quantitative and qualitative
Leave your ego at the door
Top tips for measuring internal comms

11. © FSRH
Abby Wright-Parkes
directorofmembership@fsrh.org
Helen Deverell
helen@helendeverellcommunications.com
Questions?