1. Using a strong
graph to drive
home a point

2. ‘Real’ Fan s help
your story
s pread
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
100 Fans - 1.7 People Share

3. 60,000
‘Real’ Fan s help
story
50,000
40,000 s pread your
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
30,000
100 Fans - 1.7 People Share
20,000
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13

4. 60,000
‘Real’ Fan s help
story
50,000
40,000 s pread your
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
30,000
100 Fans - 1.7 People Share
20,000
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13

5. 60,000
‘Real’ Fan s help
story
50,000
40,000 s pread your
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
30,000
100 Fans - 1.7 People Share
20,000
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13

6. 60,000
‘Real’ Fan s help
story
50,000
40,000 s pread your
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
30,000
100 Fans - 1.7 People Share
20,000
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13

7. 60,000
‘Real’ Fan s help
story
50,000
40,000 s pread your
10,000 Fans - .8 People Share
100 Fans - 1.5 People Share
30,000
100 Fans - 1.7 People Share
20,000
10,000
0
1 2 3 4 5 6 7 8 9 10 11 12 13
- Seth Godin

8. The lesson?
Spen d your tim e being
‘cooler’ no t chasing
more fo llowers.