This document provides statistics on key digital media trends including mobile phone and mobile commerce usage, connected TV households, digital video and music consumption, social media usage among millennials, and online display advertising impressions. It highlights declining pay-TV penetration and growing numbers of people using digital formats across video, audio, and television as well as rising time spent on social platforms. Generational demographic data on millennials is also presented.

1. tap into the power of
[digital media trends]*

2. MOBILE PHONE
USAGE WORLDWIDE

3. US RETAIL MOBILE
COMMERCE SALES

4. US PROXIMITY MOBILE
PAYMENT

5. RTB DIGITAL DISPLAY

6. VIDEORTB

7. DIGITAL VIDEO
AD GROWTH

8. [PAY-TV PENETRATION
ON DECLINE]*

9. US CONNECTED TV
HOUSEHOLDS

10. DIGITAL MOVIE
VIEWERS

11. DIGITAL TV VIEWERS

12. US ADULT SEARCH
ENGINE USERS

13. DIGITALMUSIC
ONTHERISE

14. WHAT LISTENERS
ARE LISTENING TOO

15. MONTHLY DIGITAL
RADIO LISTENERS

16. MUSIC LISTENING
HOURS BY MONTH

17. THE MILLENIAL’S

18. POPULATION BY
Greatest Generation (1901-1924)
Silent Generation (1925-1945)
Baby Boomers (1946-1964)
Generation X (1965-1976)
Millennial’s/Gen Y (1977-1995)
Younger Millennial’s (18-27)
Older Millennial’s (28-36)
Generation Z (1995-Present)
YEAR GENERATION

19. DEMOGRAPHICS ON
ON US MILLENNIALS

20. MONTHLY TIME SPENT

21. SHARE OF AUDIENCE
BY PLATFORM USAGE

22. USE OF LEADING
SOCIAL NETWORKS

23. MINUTES FOR LEADING
SOCIAL NETWORKS

24. TV VIEWING BEHAVIOR

25. ONLINE DISPLAYAD
IMPRESSIONS

26. TARGETING
EFFICIENCY INDEX

27. THANK YOU