This document discusses user interface (UI) design. It begins with an introduction to UI design, noting that it aims to prioritize user experience through intuitive layouts, consistent patterns, and efficient navigation. It then lists and describes 10 important characteristics of good UI design, including being intuitive, consistent, clear, responsive, accessible, aesthetic, providing feedback, preventing errors, being efficient, and including delightful details. The document concludes with a case study on Netflix's profile switching feature, identifying problems with its unintuitive navigation, lack of visual cues regarding the active profile, and hidden functionality for adding/editing profiles.

1. USER INTERFACE
DESIGN

2. CONTENT Introduction
Problem
statement
Case
Study

3. Introduction
 User Interface (UI) Design is the
systematic process of crafting digital
interfaces that prioritize user
experience and interaction.
 It involves creating visually intuitive
layouts, incorporating consistent
design patterns, and ensuring efficient
navigation.
 Through user-centered design
principles, UI design aims to create
interfaces that are aesthetically
pleasing, easy to comprehend, and
facilitate seamless interaction for
diverse audiences.
 The ultimate goal is to provide a
visually appealing, efficient, and
accessible interface that aligns with
user needs and behaviors.
3

4. DESCRIBE IMPORTANT
CHARACTERISTIC IN UID.
1
Intuitive and
User-
friendly
2
Consistency
3
Clarity
4
Responsivene
ss
5
Accessibility
4

5. DESCRIBE IMPORTANT
CHARACTERISTIC IN UID.
6
Aesthetics
7
Feedback
8
Error
Prevention
and
Recovery
9
Efficient and
Performant
10
Delightful
Details
5

6. A good UI is intuitive and user-friendly,
meaning that users should be able to
easily understand how to use it without
any prior training. This includes using
clear and concise language, avoiding
jargon, and using familiar patterns and
conventions
INTUITIVE
AND USER-
FRIENDLY

7. A good UI is consistent in its design,
meaning that the same elements are
used in the same way throughout the
interface. This makes it easier for users
to learn and remember how to use the
interface. Consistency also includes
using the same colors, fonts, and icons
throughout the interface.
CONSISTEN
CY

8. A good UI is clear and easy to
understand. This means that the
information on the screen is well-
organized and easy to find. The use of
white space, clear labels, and concise
language can all help to improve the
clarity of a UI.
CLARITY

9. A good UI is responsive, meaning that
it adapts to the device it is being used
on. This is especially important for
websites and apps that are accessed
on a variety of devices, such as
smartphones, tablets, and laptops.
RESPONSIVE
NESS

10. A good UI is accessible to everyone,
regardless of their abilities. This means
that the interface should be designed to
be used by people with disabilities, such
as those who are blind or have low
vision. Accessibility features can include
things like alt text for images, closed
captions for videos, and keyboard
shortcuts.
ACCESSIBILI
TY

11. A good UI should also be aesthetically
pleasing. This means that it should be
visually appealing and enjoyable to
use. The use of color, typography, and
imagery can all contribute to the
aesthetics of a UI.
AESTHETICS

12. Users should receive clear feedback
on their actions, such as animations,
sounds, and changes in the UI. This
helps them understand if their action
was successful and what the results
are.
FEEDBACK

13. The UI should prevent errors from
happening by using clear instructions
and avoiding confusing layouts. When
errors inevitably occur, the UI should
provide helpful error messages and
allow users to easily recover.
ERROR
PREVENTIO
N AND
RECOVERY

14. Users should be able to complete
tasks quickly and efficiently without
encountering delays or performance
issues. This requires optimizing the UI
for speed and responsiveness across
different devices and internet
connections.
EFFICIENT
AND
PERFORMAN
T

15. Going beyond the basics, a good UI
can incorporate small design details
that delight and surprise users. This
can include subtle animations, or
unexpected interactions that make the
experience more enjoyable and
memorable.
DELIGHTFUL
DETAILS

16. Netflix's Profile
Switching
CASE
STUDY
16

17. PROBL
EM
The profile switching feature
on Netflix is inconvenient.
Users have to navigate
through several menus and
submenus to reach the profile
selection screen. This
process becomes increasingly
frustrating when multiple
users share an account and
need to switch profiles
frequently.
17

18. Analysis of the
Bad Design:
Unintuitive Navigation
The path to the profile selection screen is not obvious. Users
have to click on their avatar icon, then navigate through
several dropdown menus to reach the desired option. This
multi-step process is unnecessarily complex and creates
cognitive load.
Lack of Visual Cues
There is no clear visual indicator to show which profile is
currently active. This lack of visual feedback makes it difficult
for users to quickly confirm if they are on the correct profile.
Hidden Functionality
The ability to add or edit profiles is buried within the profile
selection list. This makes it difficult for users to discover and
utilize this important functionality.
18

19. THANK YOU