The document emphasizes the importance of phone communication in growing a business, highlighting its advantages over email, such as providing a personal touch and standing out from competition. It offers practical advice on when and how to make calls, including tips to overcome fear and suggestions for follow-up activities. The author encourages consistent practice by reaching out to contacts and tracking progress.

1. Wanna Grow Your
Business
Pick Up The Phone

2. 2013 Year of the Phone!

3. And WHY The Phone?
 Too much unsolicited email
 Too much focus on digital
 Too few opportunities for interpersonal contact
(aka connection!)

4. When To Use The Phone
 Us the phone when responding to a “cyber-
introduction” rather than sending an email.
 Prospects appreciate the personal touch
 You won’t get lost in spam
 You’ll stand apart from the competition

5. When To Use The Phone
 Make it a point to go through your database and
reach out and call 5-10 people per week.
 Even if you cannot make contact, a well crafted
voice mail message can create/continue your
relationship

6. When To Use The Phone
 Use the phone to give GOOD news. A call has so
much more impact.
 Use the phone to give BAD news. You have the
ability to soften the blow and to better gauge
the recipient’s response.

7. Fear of Phone

8. I Don’t Wanna Call
 A phone call starts a conversation between 2
individuals, not unlike sitting down and having a
beer. The difference:
 No eye contact
 No body language
 No visual cues
 No beer 

9. Get Past The Fear
 Practice what you plan to say (at least in your
head)
 Prepare what you want to communicate
 Position a mirror by the phone
 Smile
 Pay attention to tone, manner & inflection
 Tape record your end of the conversation. (Play it
back. How do you sound?)

10. Next Steps
 Select 5 networking contacts to call.
 Develop your prospecting list for the upcoming
month. Schedule time to reach out by
telephone. (If you don’t calendar the time it will
NEVER happen.)
 Record your results and progress.
 Ask for feedback and assistance if you are
having difficulties.

11. Thank you!

12. If You Have A Question
Adrian Miller
www.adrianmiller.com
amiller@adrianmiller.com
516-445-1135