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  USDA Beef Tenderness 
 Marketing Claim Standard

USDA/AMS/LPS/STD
October 2012
Initiative History


• Industry request/interest in 
  developing a Tenderness Marketing 
  Claim Standard
• AMS published proposed Marketing 
  Claims rule
  – December 30, 2002
  – Comments received prompted the need             
    for further discussion with stakeholders
Initiative History (cont’d)


• AMS Tenderness forum
  – March 27, 2007
  – Kansas City, Missouri
• Forum Focus ‐ Glean insight from:
  – Academia
  – Industry
  – Trade Associations
Initiative History (cont’d)


• Multi‐dynamic sub‐committees were 
  formed to focus on tenderness
  –   Predictive Technology
  –   Methodologies, Testing & Verification
  –   Economic Implications
  –   Consumer Implications & Sensory
Initiative History (cont’d)

• AMS Tenderness Forum at the Reciprocal 
  Meats Conference
  – June 22, 2008
  – University of Florida, Gainesville, FL
• Key outcomes
  – Focus on Beef Initially
  – Minimum Tenderness Threshold Value
  – Qualifying Muscles/Cuts
  – Inherent vs. Enhanced Tender
Initiative History (cont’d)


   In 2009, draft standard was ready for comment 
    through the Federal Register BUT…
   The National Technology Transfer and 
    Advancement Act of 1995 (Public Law 104‐113) 
    — government agencies must consult with voluntary 
      standards bodies to develop consensus standards
    — OMB Circular A‐119
Initiative History (cont’d)


   Several standards organizations considered.
   Ultimately,  ASTM International was chosen.
    ̶   Experience with livestock and meat standards.
    ̶   E.g. Instrument grading
ASTM Standard 
            Specification

   Standard Specification was approved through the full F10 
    committee and published in August 2011.
   F 2925‐11 Standard Specification for Tenderness Marketing 
    Claims Associated with Meat Cuts Derived from Beef.
   Proposed Claim (two options)
     – Tender: Meets the MTTV of 4.4 kg for WBSF or 
       20.0 kg for SSF
     – Very Tender: Meets the MTTV of 3.9 kg for 
       WBSF or 15.3 kg for SSF 
Systematic, Multi‐Standard 
Approach – USDA & ASTM


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Changing the AMS Approach


• Industry comments suggested that more 
  versatility was needed within a 
  tenderness certification program
   – All players could use this marketing tool.
   – Packer, Purveyor, Retailer, etc.
• Replaced the Standard Practice 
  Document Approach
   – Performance‐based rather than 
     Prescriptive‐Based
AMS Operational 
        Requirements

• USDA‐certified programs for tenderness 
  based on an approved ASTM tenderness 
  standard.

• Written procedures that meet the 
  requirements of a referenced ASTM 
  tenderness standard.
AMS Operational 
   Requirements Document

• A documented quality management system 
  (QMS) must describe the meat cuts and how 
  the USDA tenderness certification may apply

• The QMS will be considered acceptable 
  when it is statistically verified (P < 0.05) to 
  meet the specifications of the referenced 
  ASTM International tenderness standard
Key Performance Elements

• The ASTM tenderness standard must be 
  current and referenced.
• Tenderness will be measured using a USDA‐
  approved and validated technology capable 
  of assessing or predicting shear force.
• Testing instrument systems shall be used, 
  operated, inspected, and maintained as 
  described in ASTM International 
  Standard F 2341.
Key Performance Elements 
          (cont’d)

• The sampling plan must be described.
   – Random sampling approach

• Production and product must be 
  documented to allow for the history, 
  application or location to be traced
   – Items or activities traceable through product 
     identification, records and procedures
Key Performance Elements 
          (cont’d)

• A QMS must, at a minimum, specifically 
  address the following:
   – Organizational structure
   – Use of quality control records
   – Control of documents, records and changes
   – Control and calibration of measuring and test 
     equipment
   – Control of related purchased material, including 
     incoming inspection
Approval Process


• Case‐by‐case Basis by LPS Program per GVD 1000

• LPS Program Desk Audit

• LPS Program Onsite Capability Assessment
• Ongoing Audit Frequency: At least 2/FY               
  per GVD 1002
• A firm may make changes to their QMS but       
  they must be approved by the LPS Program        
  prior to implementation
Marketing and Promotional 
         Materials


• The use of the “USDA Tender” or “USDA Very Tender” Shields 
  will granted to those parties that have products certified 
  according to these requirements
• All marketing and promotional materials must be reviewed by 
  the LPS Program prior to final use by the approved program
• Misuse and Misrepresentation of USDA Grade Names, GVD 
  Procedure 108
• FSIS/OPPD/LPDD Approval too!
Proposed USDA Shields

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Shear Force
       Proficiency Testing

• Ensure tenderness measurements, i.e. shear force 
  measurements, are equivalent between testing 
  facilities
                  • USDA Meat Animal Research 
                     Center to serve as the reference 
                     laboratory
Shear Force
Proficiency Testing (cont’d)

           • Four steaks from 30 strip‐loins 
             tested by both the testing facility and 
             the reference laboratory
           • Approval based on accuracy, 
             precision and repeatability elements
Shear Force
 Proficiency Testing (cont’d)

• Facilities must have procedures 
  that ensure consistent tenderness 
  measurements day‐to‐day
• Equipment validated daily
• Yearly assessment of accuracy, 
  precision and repeatability
Discussion

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USDA Beef Tenderness - out/2012

  • 1. IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII USDA Beef Tenderness  Marketing Claim Standard USDA/AMS/LPS/STD October 2012
  • 2. Initiative History • Industry request/interest in  developing a Tenderness Marketing  Claim Standard • AMS published proposed Marketing  Claims rule – December 30, 2002 – Comments received prompted the need              for further discussion with stakeholders
  • 3. Initiative History (cont’d) • AMS Tenderness forum – March 27, 2007 – Kansas City, Missouri • Forum Focus ‐ Glean insight from: – Academia – Industry – Trade Associations
  • 4. Initiative History (cont’d) • Multi‐dynamic sub‐committees were  formed to focus on tenderness – Predictive Technology – Methodologies, Testing & Verification – Economic Implications – Consumer Implications & Sensory
  • 5. Initiative History (cont’d) • AMS Tenderness Forum at the Reciprocal  Meats Conference – June 22, 2008 – University of Florida, Gainesville, FL • Key outcomes – Focus on Beef Initially – Minimum Tenderness Threshold Value – Qualifying Muscles/Cuts – Inherent vs. Enhanced Tender
  • 6. Initiative History (cont’d)  In 2009, draft standard was ready for comment  through the Federal Register BUT…  The National Technology Transfer and  Advancement Act of 1995 (Public Law 104‐113)  — government agencies must consult with voluntary  standards bodies to develop consensus standards — OMB Circular A‐119
  • 7. Initiative History (cont’d)  Several standards organizations considered.  Ultimately,  ASTM International was chosen. ̶ Experience with livestock and meat standards. ̶ E.g. Instrument grading
  • 8. ASTM Standard  Specification  Standard Specification was approved through the full F10  committee and published in August 2011.  F 2925‐11 Standard Specification for Tenderness Marketing  Claims Associated with Meat Cuts Derived from Beef.  Proposed Claim (two options) – Tender: Meets the MTTV of 4.4 kg for WBSF or  20.0 kg for SSF – Very Tender: Meets the MTTV of 3.9 kg for  WBSF or 15.3 kg for SSF 
  • 9. Systematic, Multi‐Standard  Approach – USDA & ASTM IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
  • 10. Changing the AMS Approach • Industry comments suggested that more  versatility was needed within a  tenderness certification program – All players could use this marketing tool. – Packer, Purveyor, Retailer, etc. • Replaced the Standard Practice  Document Approach – Performance‐based rather than  Prescriptive‐Based
  • 11. AMS Operational  Requirements • USDA‐certified programs for tenderness  based on an approved ASTM tenderness  standard. • Written procedures that meet the  requirements of a referenced ASTM  tenderness standard.
  • 12. AMS Operational  Requirements Document • A documented quality management system  (QMS) must describe the meat cuts and how  the USDA tenderness certification may apply • The QMS will be considered acceptable  when it is statistically verified (P < 0.05) to  meet the specifications of the referenced  ASTM International tenderness standard
  • 13. Key Performance Elements • The ASTM tenderness standard must be  current and referenced. • Tenderness will be measured using a USDA‐ approved and validated technology capable  of assessing or predicting shear force. • Testing instrument systems shall be used,  operated, inspected, and maintained as  described in ASTM International  Standard F 2341.
  • 14. Key Performance Elements  (cont’d) • The sampling plan must be described. – Random sampling approach • Production and product must be  documented to allow for the history,  application or location to be traced – Items or activities traceable through product  identification, records and procedures
  • 15. Key Performance Elements  (cont’d) • A QMS must, at a minimum, specifically  address the following: – Organizational structure – Use of quality control records – Control of documents, records and changes – Control and calibration of measuring and test  equipment – Control of related purchased material, including  incoming inspection
  • 16. Approval Process • Case‐by‐case Basis by LPS Program per GVD 1000 • LPS Program Desk Audit • LPS Program Onsite Capability Assessment • Ongoing Audit Frequency: At least 2/FY                per GVD 1002 • A firm may make changes to their QMS but        they must be approved by the LPS Program         prior to implementation
  • 17. Marketing and Promotional  Materials • The use of the “USDA Tender” or “USDA Very Tender” Shields  will granted to those parties that have products certified  according to these requirements • All marketing and promotional materials must be reviewed by  the LPS Program prior to final use by the approved program • Misuse and Misrepresentation of USDA Grade Names, GVD  Procedure 108 • FSIS/OPPD/LPDD Approval too!
  • 18. Proposed USDA Shields IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII IIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
  • 19. Shear Force Proficiency Testing • Ensure tenderness measurements, i.e. shear force  measurements, are equivalent between testing  facilities • USDA Meat Animal Research  Center to serve as the reference  laboratory
  • 20. Shear Force Proficiency Testing (cont’d) • Four steaks from 30 strip‐loins  tested by both the testing facility and  the reference laboratory • Approval based on accuracy,  precision and repeatability elements
  • 21. Shear Force Proficiency Testing (cont’d) • Facilities must have procedures  that ensure consistent tenderness  measurements day‐to‐day • Equipment validated daily • Yearly assessment of accuracy,  precision and repeatability