This document presents a marketing plan for Urban Exposure, a company that has developed a nicotine patch designed as a stylish temporary tattoo. The patch will be sold directly to consumers online and at music festivals, as well as to stores. Marketing will utilize celebrities, magazines, and social media. The patches will be competitively priced and sold in boxes containing 14 patches of varying nicotine levels. The packaging is environmentally friendly. Strengths include a unique design, popularity of temporary tattoos, and health benefits, while weaknesses include lack of brand awareness and high costs. Opportunities exist in addressing smoking and appealing to social media users. Threats include consumer rejection and competition. The brand aims to help young adults quit

1. Urban Exposure
Lilly Beil
Jennifer Butler
Emily Huang

2. Problem

3. 5P's of Marketing- Product
– Product – Nicotine patch uniquely designed as a stylish flash tattoo

4. Place
– Business-to-consumer
– Direct purchase online
– Sell it directly at promotional events-music
festivals
– Business-to-business
– Sell in stores

5. PromotionCelebrities
Magazines

6. Promotion
Social Media
Music Festivals

7. Price
– Price- Competitive Pricing
– 30 Euros = box of 14 patches of 21 mg
– 30 Euros= box of 14 patches of 14 mg
– 30 Euros = box of 14 patches of 7 mg
– Extra 7 Euros to customize your own design

8. People
– Friendly
– Knowledgeable
– Relatable
– Helpful

9. Packaging
– Environmentally Conscious
– Reusable boxes
– Displays company logo and image of
one of the enclosed flash tattoo patches
– Each tattoo on separate, recyclable
sheet for easy application
Urban
Exposure

10. SWOT Analysis: Strengths
– Unique design
– New technology
– Flash tattoos already popular
– Health benefits

11. SWOT Analysis: Weaknesses
– New company- no customer awareness
– High start up and marketing costs
– No technology knowledge
– Have to outsource the production of our product

12. SWOT Analysis: Opportunity
– Solving a current and large problem
– Our target market of 18-24 year olds are heavy social media users
– Competitive advantage
– No other products like this exist
– Partnerships

13. SWOT Analysis: Threats
– Consumer rejection
– Smoking is a big part of the social culture in Europe
– Competitors try and copy us
– They may already have loyal consumers
– We don't have an existing customer base

14. Brand Name: Urban Exposure
– Express yourself in an urban atmosphere
– Don't hide your attempt to quit smoking anymore
– Show people you are health conscious and trying to quit smoking in a
stylish way
– Chic, city feel, that instills in our consumers the confidence to tell the
world they are trying to quit smoking

15. Business Mission Statement and
Mantra
– We strive to help young adults to quit smoking cigarettes while also
allowing creative expression through artistic designs.
Health-conscious Beauty

16. Intellectual Property
– Patent- protect the technology behind the combination of the nicotine patch and
the flash tattoo
– Trademark- protect Urban Exposure's brand equity

17. Points of Parity
– Offer same features as competitors
– Same nicotine dosage amounts
– Same timeline for quitting
– Same stylish flash tattoo designs
– Easy flash tattoo application process

18. Points of Difference
– Our technology combines nicotine patches and flash tattoos
– Offer consumers the option to personally customize their flash tattoo
patches
– Urban Exposure has made quitting smoking trendy and popular

19. Financials

20. Questions?