UpTodd is a program that provides personalized cognitive development support for babies from the womb to 3 years old. It was created based on analysis of over 10,000 research papers and input from over 100 global experts. Several doctors and professors provide positive feedback, praising UpTodd for nurturing babies' development during the critical early years when 95% of the brain grows and laying a strong foundation for future success. They note the importance of stimulation and care during pregnancy, infancy and early childhood in enabling each baby's potential and genius abilities.