Dave Parker, VP of UP Global, will lead a discussion on supporting global communities through corporate innovation. The discussion will focus on setting clear objectives and key performance indicators, ensuring initiatives are truly community-driven rather than just for brand promotion, and establishing appropriate timelines for outcomes. An international panel including leaders from Latin America, Brazil, Asia, the Middle East, North Africa, Oceania, and Europe will also participate and take questions.

1. May 29th, 2014
Dave Parker, VP UP Global
Corporate Innovation Track

2. Supporting the (Global)
Community
I. Your Objectives and KPIs
II. Sidelines and Goalposts
III. Not just cash… Panel Discussion

3. You Know Your Machine

4. Objectives & KPIs
• Are your objectives clear?
• Are you really community driven?
• Is it about the Brand?
• Is it about outcomes and in what timeline?
• Finding Mission/Product Fit
• Failure

5. Goalpost and Sidelines

6. International Panel

7. Global Panel
• Gustavo Álvarez Moreno - Director UP Latam
• Tony - Country Manager, Brazil
• Sheikh Shuvo - Regional Manger Asia, MENA
& Oceania
• Franzi Becker - Project Manager Europe

8. Q&A