Unlocking the Full Potential of Your Talent Package: A Comprehensive Guide for the Digital, Marketing, and Tech Sectors

1. UNLOCKING THE FULL POTENTIAL OF YOUR TALENT
UNLOCKING THE FULL POTENTIAL OF YOUR TALENT
PACKAGE: A COMPREHENSIVE GUIDE FOR THE
PACKAGE: A COMPREHENSIVE GUIDE FOR THE
DIGITAL, MARKETING, AND TECH SECTORS
DIGITAL, MARKETING, AND TECH SECTORS
LAURA WALTERS
LAURA WALTERS
RECRUITMENT BOARD DIRECTOR
RECRUITMENT BOARD DIRECTOR
SPRING 24
SPRING 24
MARKETING, DIGITAL, TECHNOLOGY, ANALYTICS & CREATIVE RECRUITMENT SPECIALISTS
Email info@thecandidate.co.uk | Landline 0161 833 1044 | 020 8144 7770 | www.thecandidate.co.uk | 4th Floor, Clayton House, 59 Piccadilly, Manchester, M1 2AQ

2. In today's fiercely competitive job market, the successful hiring of top senior talent in
the digital, marketing, and tech sectors has never been so critical. In the vast and
everchanging jobs landscape, where professionals seek increasingly more from their
careers, a competitive basic salary alone is no longer enough. Employers must listen
to the evolving requirements and needs of their workforce, making the talent
package they offer attractive to quality talent.
Laura Walters, Recruitment Board Director at The Candidate has been speaking to
clients and candidates for over a decade now and these conversations are often
based around what a business can offer them that they don’t currently have and how
clients can attract the best candidates. She has compiled this list of additional
benefits that not only attracts but retains the finest senior candidates in these
industries. You'll discover a handpicked list of benefits and perks that have been
thoughtfully chosen to resonate with the expectations of senior professionals in the
digital, marketing, and tech realms. There is an expectation that companies would
offer some but not all of these benefits and often it can be curated to the preferences
of the person, business and industry.
INTRO

3. Our contributors, including Sally Stevens The Secret AD, Daniel Roylance Senior
CRM Specialist, and Rich Graham, Head of Digital and eCommerce, have offered
invaluable insights into the benefits and perks that are most meaningful to them in
the context of their career and personal lives.
These benefits and perks are designed to create a workplace culture that values its
employees, fosters innovation, and ultimately leads to success. Each of them plays a
vital role in attracting and retaining top senior talent, making your organization a
magnet for excellence.
INTRO

4. True flexibility for work-life balance:
A flexible work environment is a cornerstone for attracting and retaining top
talent. It acknowledges that employees have lives outside of work, allowing
them to better balance personal and professional commitments. It
empowers individuals to take control of their schedules, promoting mental
well-being and overall job satisfaction.
Customized development and a clear career path:
Professional growth is an intrinsic motivator for senior candidates. They
seek employers who invest in their development, tailoring opportunities to
their specific career goals. Providing a clear path for advancement not only
engages employees but also fosters a culture of continuous improvement
and innovation.
WORK-LIFE BALANCE AND
PERSONAL GROWTH:

5. Work from anywhere' initiative:
The digital era has made location less relevant, and 'work from anywhere'
initiatives acknowledge this shift. They provide freedom and flexibility to
work from various locations, accommodating employees' diverse needs.
This flexibility enhances productivity, job satisfaction, and work-life balance.
Hybrid/remote working arrangements:
The shift toward remote and hybrid work models is more than a trend; it's a
transformation in how work is done. These arrangements accommodate
personal responsibilities while ensuring professional productivity and
engagement.
FLEXIBILITY AND LOCATION
INDEPENDENCE:

6. Life Insurance:
Providing life insurance offers peace of mind to employees and their
families. It's a tangible way to support their financial security, making it a
highly valued benefit.
Bonus schemes:
Bonus schemes, when structured effectively, incentivize high performance,
motivating employees to excel and contribute to the organization's success.
Competitive pension contributions above the legal minimum:
Robust pension contributions are a crucial factor in the financial well-being
of senior candidates. They seek employers who understand the importance
of long-term financial security, making this benefit a key retention tool.
FINANCIAL PERKS:

7. Private medical insurance:
Offering private medical insurance demonstrates a commitment to the
health and well-being of employees. It ensures they have access to quality
healthcare when needed.
Healthcare scheme:
This benefit can cover various medical expenses, promoting good health
and reducing financial burdens on employees.
Company sick pay:
Paid sick leave ensures employees don't have to choose between their
health and their financial well-being, fostering a culture of care and
compassion.
HEALTHCARE:

8. Mental health program (e.g., Calm, Mindberry, etc.):
Mental health programs are vital for addressing the well-being of
employees. They offer resources and support to help employees
manage stress and maintain a healthy work-life balance.
Paid leave for personal health needs:
Personal health and well-being are paramount. Paid leave for health
reasons demonstrates empathy and care for employees, ensuring they
can prioritize their physical and mental well-being when needed without
financial concerns.
HEALTHCARE CONTINUED:

9. LIFESTYLE:
Staff purchase scheme:
Discount on company products: Employees appreciate discounts on
products from their own company. It's a valuable financial perk that fosters
brand loyalty and employee engagement.
Unlimited paid holidays/holiday purchase scheme:
The ability to take extra time off or purchase additional holidays is a luxury
that senior candidates appreciate, supporting their work-life balance.

10. Company car:
A company car can provide convenience and financial relief for
employees, reducing their personal expenses and enhancing their
overall job satisfaction.
Well-being budget for personal use:
Offering a well-being budget for personal use, such as gym
memberships or relaxation activities, demonstrates a commitment
to the holistic health of employees, boosting morale, and creating a
healthy, happy, and productive workforce.
TECHNOLOGY
Latest tech (e.g., laptops, phones, etc.):
Equipping employees with the latest technology promotes productivity
and ensures they have the tools they need to excel in their roles.
LIFESTYLE CONTINUED...

11. LIFESTYLE AND TEAM DEVELOPMENT:
Pet-friendly office: A pet-friendly office acknowledges the
importance of employees' personal lives, fostering a more
relaxed and enjoyable work environment.
Cycle to work scheme: Promoting cycling not only supports a
healthy lifestyle but also contributes to a cleaner environment.
Dedicated in-house life and development coach: A dedicated
coach can help employees navigate their careers, set goals, and
address challenges, fostering personal and professional growth.

12. LIFESTYLE AND TEAM DEVELOPMENT:
Psychometric testing for improved team management and
development: Psychometric testing is a valuable tool for
understanding team dynamics and individual development needs,
ensuring effective management and team collaboration.
Mentoring opportunities: Mentoring empowers employees to reach
their full potential. It's an avenue for knowledge transfer, skill
development, and career guidance. Senior candidates value
organizations that provide opportunities for mentorship, fostering their
professional growth.
Paid leave for community or sector initiatives: Encouraging
employees to engage in community or sector initiatives through paid
leave exemplifies a commitment to corporate social responsibility. It
not only benefits the community but also fosters a sense of purpose
and social impact among employees.

13. In conclusion, your workforce is your most valuable asset, and this guide is
here to help you unlock its full potential. If you have any questions or need
advice on how to implement these benefits effectively, don't hesitate to get
in touch with us. We are committed to helping you create a compelling talent
package that goes beyond attracting top talent to fostering a culture of
growth, innovation, and well-being. The future of work is here, and it's a
future where your talent package is the key to excellence.
Laura Walters – Executive Search Board Director
Email lauraw@thecandidate.co.uk | Mobile 07715 902 863 | Landline
0161 833 1044
www.thecandidate.co.uk | 4th Floor, Clayton House, 59 Piccadilly,
Manchester, M1 2AQ
IN CONCLUSION

14. GET IN TOUCH
info@thecandidate.co.uk
0161 833 1044 | 020 8144 7770
thecandidate.co.uk
4th Floor, Clayton House, 59 Piccadilly,
Manchester, M1 2AQ