The document discusses how to unlock real mobile growth by focusing on the customer experience rather than vanity metrics. It emphasizes bridging the gaps between web and mobile platforms and apps to allow customers to seamlessly traverse services. It also highlights the importance of design, personalization, social features, maintaining relationships, and addressing the preferences of millennial users who are driving mobile growth. Real growth comes from understanding the customer and providing them an excellent experience across platforms.

1. Unlock the Future of
Mobile Growth
Santosh Panda
Co-founder & CEO

2. Vanity Growth
What do you want to measure as growth?
NOT vanity metrics like
- Millions of Downloads
- Millions of Registered Users
….
….
t
Santosh Panda

3. Real Growth
“We are not doing customer a favor by
serving him. He is doing us a favor by giving
us the opportunity to do it.” - Mahatma
Gandhi
Your mobile growth could be
reflection of this quote: How
much you understand your
customer?
t
Santosh Panda

4. Customer
Customer might be
- On your existing web platform
- On another web platform
- On another mobile app
- Yet to discover your service
t
Santosh Panda

5. Mind the Gap!
That’s right! The hidden truth to unlock
growth is to ‘bridge’ the gap of webómobile
and appóapp.
- Is your contents locked in your app?
- Is your services locked in web or in app?
- Can your customer traverse ‘seamlessly’
from one app to another?
t
Santosh Panda

6. Design & Experience
Experience alone could fetch millions of
customer!
How many of you like Tinder?
Whether you use it for a date or not ;)
- Simplicity
- Minimalist
t
Santosh Panda

7. Personalization
You know your customer.
- Their location
- Their preferences
- Their search
- Their engagement
t
Santosh Panda

8. Socialness
Remember user’s contact book is the most
used social connections!
- Enable sharing among them
- Offer communication among them
t
Santosh Panda

9. Relationship
Knowing customer and keeping relationship
are two different things!
- Your customer is just a call away!
- Or rather a ‘notification’ away!
t
Santosh Panda

10. Millennials Driving Growth!
India is the younger country with >60% of its
population in the working age group of
20-35; The Millennials!
- They are ‘Mobile first’ generation!
- Perfectionist vs. prev generation!
t
Santosh Panda