In episode 2 of the Digital and Social Media Sports Podcast, University of Miami Assistant Athletic Director for Communications Chris Yandle discusses the evolution of digital media, integrating social media into all teams and PR and promotional efforts, and the challenge but importance of brand consistency on social media.
Episode 21 of the DSMSports Podcast w/ Kelly Mosier of Nebraska Athletics: Sn...Neil Horowitz
On episode 21 of the Digital and Social Media Sports Podcast, Kelly Mosier, Director of Digital Media for Nebraska Athletics, discussed managing fan communities, coordinating content, tracking performance, connecting with fans, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 53 of the DSMSports Podcast w/ Blake Lawrence of opendorseNeil Horowitz
Episode 53 of the DSMSports Podcast featured Blake Lawrence, founder and CEO of social media sports sponsorship/endorsement company, opendorse.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 61 of the DSMSports Podcast w/ Wayne Sieve of EverSport MediaNeil Horowitz
This document summarizes an interview with Wayne Sieve, Co-Founder and CEO of EverSport Media, on the Digital and Social Media Sports Podcast. Some key points: Wayne discussed his career path in sports marketing and time at Yahoo Sports. He founded EverSport to provide streaming services and help rights holders distribute content globally. EverSport works with leagues and conferences to stream games and manages advertising, subscriptions, and monetization. Wayne also addressed the growth of streaming video quality and viewership, and challenges around piracy and social media for content discovery.
Episode 63 of the DSMSports Podcast w/ Chris Dion with NCAA Social StrategyNeil Horowitz
1) Chris Dion is the Assistant Director of Championships and Alliances for Digital and Social Media with the NCAA and leads their social strategy for March Madness.
2) He discussed his career path from graphic design to launching the social media presence for a grocery store chain and then joining the NCAA.
3) At the NCAA, he oversees social strategy for 92 championships and focuses on using creative skills to craft compelling messaging that engages fans.
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 31 of the DSMSports Podcast w/ Grace Hoy of ASU AthleticsNeil Horowitz
On episode 31 of the Digital and Social Media Sports Podcast, Arizona State Sun Devils Social Media Coordinator Grace Hoy discussed ASU's strategy across sports, combining planned ad-hoc content, measuring social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Sports Business Journal / Intersport Brand Engagement SummitNeil Horowitz
In Spring 2017, Sports Business Journal and Intersport held the annual Engagement Summit, bringing together leads from the sports business and media world, as well as brands, to discuss the latest trends, tactics, and insights of the day.
What follows is a collection of the best quotes, insights, images, and observations shared via Twitter #SBJEngage from the event. Thanks to all whose tweets helped fuel this recap!
Episode 43 of the DSMSports Podcast w/ Jason Brower of the West Michigan Whit...Neil Horowitz
Episode 43 of the Digital and Social Media Sports Podcast featured Jason Brower, Fan Engagement and Social Media Coordinator for the West Michigan Whitecaps (Detroit Tigers A affiliate)
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 21 of the DSMSports Podcast w/ Kelly Mosier of Nebraska Athletics: Sn...Neil Horowitz
On episode 21 of the Digital and Social Media Sports Podcast, Kelly Mosier, Director of Digital Media for Nebraska Athletics, discussed managing fan communities, coordinating content, tracking performance, connecting with fans, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 53 of the DSMSports Podcast w/ Blake Lawrence of opendorseNeil Horowitz
Episode 53 of the DSMSports Podcast featured Blake Lawrence, founder and CEO of social media sports sponsorship/endorsement company, opendorse.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 61 of the DSMSports Podcast w/ Wayne Sieve of EverSport MediaNeil Horowitz
This document summarizes an interview with Wayne Sieve, Co-Founder and CEO of EverSport Media, on the Digital and Social Media Sports Podcast. Some key points: Wayne discussed his career path in sports marketing and time at Yahoo Sports. He founded EverSport to provide streaming services and help rights holders distribute content globally. EverSport works with leagues and conferences to stream games and manages advertising, subscriptions, and monetization. Wayne also addressed the growth of streaming video quality and viewership, and challenges around piracy and social media for content discovery.
Episode 63 of the DSMSports Podcast w/ Chris Dion with NCAA Social StrategyNeil Horowitz
1) Chris Dion is the Assistant Director of Championships and Alliances for Digital and Social Media with the NCAA and leads their social strategy for March Madness.
2) He discussed his career path from graphic design to launching the social media presence for a grocery store chain and then joining the NCAA.
3) At the NCAA, he oversees social strategy for 92 championships and focuses on using creative skills to craft compelling messaging that engages fans.
Episode 58 of the DSMSports Podcast w/ Mark J. Burns of Forbes on 2016 Sports...Neil Horowitz
Episode 58 of the DSMSports Podcast featured Mark J. Burns, who discussed his Forbes Sports Money blog article in which 130+ leaders in the sports business gave their thoughts on what to watch in 2016.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 31 of the DSMSports Podcast w/ Grace Hoy of ASU AthleticsNeil Horowitz
On episode 31 of the Digital and Social Media Sports Podcast, Arizona State Sun Devils Social Media Coordinator Grace Hoy discussed ASU's strategy across sports, combining planned ad-hoc content, measuring social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Sports Business Journal / Intersport Brand Engagement SummitNeil Horowitz
In Spring 2017, Sports Business Journal and Intersport held the annual Engagement Summit, bringing together leads from the sports business and media world, as well as brands, to discuss the latest trends, tactics, and insights of the day.
What follows is a collection of the best quotes, insights, images, and observations shared via Twitter #SBJEngage from the event. Thanks to all whose tweets helped fuel this recap!
Episode 43 of the DSMSports Podcast w/ Jason Brower of the West Michigan Whit...Neil Horowitz
Episode 43 of the Digital and Social Media Sports Podcast featured Jason Brower, Fan Engagement and Social Media Coordinator for the West Michigan Whitecaps (Detroit Tigers A affiliate)
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 22 of the DSMSports Podcast w/ Andrew Brandt of ESPN and Sports Illus...Neil Horowitz
On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Episode 16 of the DSMSports Podcast w/ Kevin DeShazo of Fieldhouse MediaNeil Horowitz
On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
Digital and Social Media Sports Podcast, episode 1 with Bryan SrabianNeil Horowitz
In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
Episode 47 of the DSMSports Podcast w/ Jimmy Sanderson of ClemsonNeil Horowitz
Episode 47 of the Digital and Social Media Sports Podcast featured Jimmy Sanderson, Assistant Professor of Communication Studies (specializing in sports) at Clemson and co-author of textbook Developing Successful Social Media Plans in Sport Organizations.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 26 of the DSMSports Podcast w/ Will Carafello of the New York Mets: S...Neil Horowitz
On episode 26 of the Digital and Social Media Sports Podcast, New York Mets Director of Social Media Will Carafello discussed connecting team and fans on social, his career path, in-game posting strategy, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 46 of the DSMSports Podcast w/ Brian Poliakoff of TwitterNeil Horowitz
Episode 46 of the Digital and Social Media Sports Podcast featured Brian Poliakoff, Communications Manager at Twitter / Twitter Sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4Neil Horowitz
In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever growing presence and importance in sports, and what makes for success in the social media sports spectrum.
Sports and Social Media: Same game; different rulesMichael Turley
This document discusses how sports reporters and departments can use social media to cover local sports. It provides statistics on sports fans' social media usage and preferences. It recommends that reporters use Twitter, Facebook, Instagram and other tools to live-tweet games and practices, share photos and videos, engage with fans, and drive readers to their full coverage on their website. The takeaway is that sports coverage needs to recognize fans' reliance on social media for real-time sports information and conversation in order to effectively reach and engage readers.
Episode 70 of the DSMSports Podcast w/ Julian Valentin of the Colorado RockiesNeil Horowitz
Episode 70 of the DSMSports Podcast featured Julian Valentin, Assistant Director - Digital Media and Publications for the Colorado Rockies.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
The document discusses how social media is empowering social good and activism. It provides examples of organizations using social platforms like Facebook, hashtags, and online crowdfunding to promote causes and raise funds. While clicktivism or online activism may not solve problems on their own, they can bring awareness to issues and every contribution through clicks and shares counts towards spreading important messages.
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
Philip Smith, head of content marketing and comms, Cision
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
If you build it, don't expect them to come.... How lawyers and legal professi...Lance Godard
The document discusses social media and its use for law firms. It begins with an overview of the 6 stages of social media and provides statistics on the size and usage of major social media platforms like LinkedIn, Twitter, and Facebook. It then discusses lessons learned from law firms that have implemented social media, including the importance of goals, audiences, listening, and collaboration. The presentation concludes with recommendations for developing a social media plan and getting other firms involved through leadership and communication.
Episode 37 of the DSMSports Podcast w/ Katie Cavender of the Mountain West Co...Neil Horowitz
Episode 37 of the Digital and Social Media Sports Podcast featured Katie Cavender, Assistant Commissioner, Strategic Communications for the Mountain West Conference
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
2015 EHF Club Management Seminar, Cologne: The Digital FanFRH
O segmentare a publicului din punct de vedere al consumului de sport. Numele segmentelor identificate vorbesc de la sine: Connection, Trend positive, Game expert, Armchair, Busy, Cynic, Disengaged.
Prezentare tinuta de Stephan Schröder.
Network analysis of the 2016 USA presidential campaign tweetsDmitry Zinoviev
This document summarizes a study that analyzed tweets from 2016 U.S. presidential candidates using network analysis methods. It identified common topics of discussion, followers and leaders. 17 major recurring topics were found. Tracking these topics over time showed which candidates engaged more with certain issues and followed the discussion of others. Donald Trump and Bernie Sanders emerged as the most followed candidates, while Kasich and Rubio were the least followed. Complex network analysis was found to be an effective way to analyze large corpora of tweets and reveal dynamics between candidates.
Episode 24 of the DSMSports Podcast w/ Brian Cheek of Postano: SnippetsNeil Horowitz
On episode 24 of the Digital and Social Media Sports Podcast, Director of Business Development in Sports for Postano, Brian Cheek, discussed the genesis and evolution of the social media aggregation platform and how teams and brands are utilizing it today.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Three Years of Social Media Data - NewsWhip WebinarNewsWhip
The document summarizes key findings from NewsWhip's "Three Years of Social Data" report and provides advice for publishers looking to succeed on social media in 2017. Specifically, it finds that (1) Facebook engagement has grown and spread more evenly among top publishers since 2014, (2) publishers have adopted strategies of either high or low output with high engagement, and (3) native video content is becoming increasingly important. It also notes changing popular content themes and significant growth in Instagram engagement for publishers. The advice section emphasizes focusing on organic engagement, holistic metrics, and becoming the definitive news source on social and mobile platforms through credibility and accessibility.
This document discusses the use of social media by journalists. It provides examples of how journalists are using platforms like Twitter, Facebook and LinkedIn to engage with audiences, break news stories, crowdsource information and build their personal brands. The document also addresses some of the challenges of using social media, such as spreading staff too thin or distributing wrong information. Overall, the key message is that social media allows journalists to be more transparent and connect with audiences in new ways, but it also requires careful use to ensure accuracy and represent appropriate identities.
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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On episode 22 of the Digital and Social Media Sports Podcast, NFL Business Analyst Andrew Brandt of ESPN and Sports Illustrated discussed his roles in and around football, the insatiable fan and media appetite for details, the pace and effect of social media, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
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On episode 16 of the Digital and Social Media Sports Podcast, Kevin DeShazo, founder of Fieldhouse Media (consulting for school athletics and social media), discussed effective and responsible use of social media by student athletes, how the space has evolved (and continues to), and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or DSMSports.net
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In episode 1 of the Digital and Social Media Sports Podcast, San Francisco Giants Director of Social Media discusses his career path, the success and evolution of the Giants' social media, and their recent buzz and ROI with AT&T Park's social media "Cafe."
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Episode 47 of the Digital and Social Media Sports Podcast featured Jimmy Sanderson, Assistant Professor of Communication Studies (specializing in sports) at Clemson and co-author of textbook Developing Successful Social Media Plans in Sport Organizations.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Episode 26 of the DSMSports Podcast w/ Will Carafello of the New York Mets: S...Neil Horowitz
On episode 26 of the Digital and Social Media Sports Podcast, New York Mets Director of Social Media Will Carafello discussed connecting team and fans on social, his career path, in-game posting strategy, and more.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Episode 46 of the DSMSports Podcast w/ Brian Poliakoff of TwitterNeil Horowitz
Episode 46 of the Digital and Social Media Sports Podcast featured Brian Poliakoff, Communications Manager at Twitter / Twitter Sports.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
Sam Laird of Mashable on the Digital and Social Media Sports Podcast, episode 4Neil Horowitz
In episode 4 of the Digital and Social Media Sports Podcast, well-known reporter for Mashable Sam Laird (specializing in Mashable's sports beat) discusses the evolution of social media, its ever growing presence and importance in sports, and what makes for success in the social media sports spectrum.
Sports and Social Media: Same game; different rulesMichael Turley
This document discusses how sports reporters and departments can use social media to cover local sports. It provides statistics on sports fans' social media usage and preferences. It recommends that reporters use Twitter, Facebook, Instagram and other tools to live-tweet games and practices, share photos and videos, engage with fans, and drive readers to their full coverage on their website. The takeaway is that sports coverage needs to recognize fans' reliance on social media for real-time sports information and conversation in order to effectively reach and engage readers.
Episode 70 of the DSMSports Podcast w/ Julian Valentin of the Colorado RockiesNeil Horowitz
Episode 70 of the DSMSports Podcast featured Julian Valentin, Assistant Director - Digital Media and Publications for the Colorado Rockies.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
The document discusses how social media is empowering social good and activism. It provides examples of organizations using social platforms like Facebook, hashtags, and online crowdfunding to promote causes and raise funds. While clicktivism or online activism may not solve problems on their own, they can bring awareness to issues and every contribution through clicks and shares counts towards spreading important messages.
Journalists and social media: insights to help you improve sell-in | Making ...CharityComms
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Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
If you build it, don't expect them to come.... How lawyers and legal professi...Lance Godard
The document discusses social media and its use for law firms. It begins with an overview of the 6 stages of social media and provides statistics on the size and usage of major social media platforms like LinkedIn, Twitter, and Facebook. It then discusses lessons learned from law firms that have implemented social media, including the importance of goals, audiences, listening, and collaboration. The presentation concludes with recommendations for developing a social media plan and getting other firms involved through leadership and communication.
Episode 37 of the DSMSports Podcast w/ Katie Cavender of the Mountain West Co...Neil Horowitz
Episode 37 of the Digital and Social Media Sports Podcast featured Katie Cavender, Assistant Commissioner, Strategic Communications for the Mountain West Conference
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
2015 EHF Club Management Seminar, Cologne: The Digital FanFRH
O segmentare a publicului din punct de vedere al consumului de sport. Numele segmentelor identificate vorbesc de la sine: Connection, Trend positive, Game expert, Armchair, Busy, Cynic, Disengaged.
Prezentare tinuta de Stephan Schröder.
Network analysis of the 2016 USA presidential campaign tweetsDmitry Zinoviev
This document summarizes a study that analyzed tweets from 2016 U.S. presidential candidates using network analysis methods. It identified common topics of discussion, followers and leaders. 17 major recurring topics were found. Tracking these topics over time showed which candidates engaged more with certain issues and followed the discussion of others. Donald Trump and Bernie Sanders emerged as the most followed candidates, while Kasich and Rubio were the least followed. Complex network analysis was found to be an effective way to analyze large corpora of tweets and reveal dynamics between candidates.
Episode 24 of the DSMSports Podcast w/ Brian Cheek of Postano: SnippetsNeil Horowitz
On episode 24 of the Digital and Social Media Sports Podcast, Director of Business Development in Sports for Postano, Brian Cheek, discussed the genesis and evolution of the social media aggregation platform and how teams and brands are utilizing it today.
What follows are some snippets from the episode. Listen to the full podcast on iTunes or at www,DSMSports.net.
Three Years of Social Media Data - NewsWhip WebinarNewsWhip
The document summarizes key findings from NewsWhip's "Three Years of Social Data" report and provides advice for publishers looking to succeed on social media in 2017. Specifically, it finds that (1) Facebook engagement has grown and spread more evenly among top publishers since 2014, (2) publishers have adopted strategies of either high or low output with high engagement, and (3) native video content is becoming increasingly important. It also notes changing popular content themes and significant growth in Instagram engagement for publishers. The advice section emphasizes focusing on organic engagement, holistic metrics, and becoming the definitive news source on social and mobile platforms through credibility and accessibility.
This document discusses the use of social media by journalists. It provides examples of how journalists are using platforms like Twitter, Facebook and LinkedIn to engage with audiences, break news stories, crowdsource information and build their personal brands. The document also addresses some of the challenges of using social media, such as spreading staff too thin or distributing wrong information. Overall, the key message is that social media allows journalists to be more transparent and connect with audiences in new ways, but it also requires careful use to ensure accuracy and represent appropriate identities.
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Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Akshay Ram on Adobe's Creative Strategy and Execution, the Present and Future...Neil Horowitz
On episode 271 of the Digital and Social Media Sports Podcast, Neil chatted with Akshay Ram, Product Manager for Adobe, who also has a lot of knowledge and insight into sports creative.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Atlanta Dream Exec Dan Gadd on Driving Fan Engagement and Growth, Serving the...Neil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net.
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 266 Snippets: Ishveen Jolly of OpenSponsorshipNeil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 265 Snippets: Jordan Moore of USC AthleticsNeil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 261 Snippets: Miller Yoho of the Charlotte Sports FoundationNeil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
On episode 259 of the Digital and Social Media Sports Podcast, Neil chatted with Bill Voth, Owner of Bill Voth Digital.
In this episode, Bill offers a plethora of insights and lessons from his years in sports content and cross-platform media, with particular focus on his years with the Carolina Panthers.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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In this episode, Rob gives phenomenal insight on building sponsor integrations and content on social and digital media, based on years of experience with Manchester City football club, Sky Sports, and more
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 257 Snippets: Corey Leff of JohnWallStreetNeil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 255 Snippets: Bobak Ha'Eri of Reddit College Football (/r/CFB)Neil Horowitz
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 253 Snippets: David Alter of Sports IllustratedNeil Horowitz
On episode 253 of the Digital and Social Media Sports Podcast, Neil chatted with David Alter, Sports Reporter covering the Toronto Maples Leafs / NHL for Sports Illustrated / The Hockey News and self.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
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What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 250 Snippets: Aviv Levy Shoshan | Double Tap, AFC Ajax, FC BarcelonaNeil Horowitz
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
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Forrester’s Digital Transformation Framework
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University of Miami's Chris Yandle on the Digital and Social Media Sports Podcast, episode 2
1.
2. 2
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
What follows are some insights, snippets, and
quotes from episode 2 of the Digital and Social
Media Sports Podcast...
Listen to the full episode on DSMSports.Net or check out the
podcast on iTunes!
@njh287
DSMSports.Net
3. 3
“When I started, media guides were still printed,
game notes were 100 pages.
“College websites began as digital newspapers,
now websites are 24/7 news networks. That is a
microcosm of what has happened to our industry.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
4. 4
“Miami is one of the few schools that doesn't print
its media guides. It's a sign of the times; I'd rather
put our efforts and resources into the digital space
because that's not going anywhere.
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
5. 5
This episode's helpful tool: TweetReach, to track
keywords and hash tag reach and use on Twitter
Try it www.tweetreach.com
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
6. 6
“Miami is one of the few schools that doesn't print
its media guides. It's a sign of the times; I'd rather
put our efforts and resources into the digital space
because that's not going anywhere.
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
7. 7
“We started asking 'what's the return on
investment (of printing and producing thousands of
media guides)?'
“We wanted to stay ahead of the curve, we realized
digital was [where things were going].”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
8. 8
The progressive, digital-first philosophy, Yandle said
“allowed us to think in more creative ways outside
our traditional [sports information] roles.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
9. 9
“I preach efficiency and consistency to my staff.
Those are the two biggest things when it comes to
branding and sharing your story.”
examples: Infographic game notes, writing stories in short-form,
writing content that can be re-purposed on multiple mediums.
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
10. 10
“Right now, everything we do is for the fan first...it's
super exciting. It was scary five years ago, but how
it is now.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
11. 11
“Whatever we're doing, we want to see what areas
we're targeting and what kind of return we are
getting.
“But, at the end of the day, [we note that] 'fan' is
short for 'fanatic' and fans just want to feel a part
of the program...”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
12. 12
“If we [interact with a fan on social media], 99% of
the time we're making their day.
“Small stuff like that can make fans feel part of the
program and that's ultimately how we build brand
ambassadors who help build our brand.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
13. 13
“We have a very close-knit fan base...and we tap
into that rabid fan base.
“[Our fans] are so intrinsically connected. They are
our brand ambassadors and amplify our message.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
14. 14
“We want brand ambassadors to not only have that
conversation with us, but with other [fans as well].
“We start the conversation with them and we want
them to take it and continue it...They'll help amplify
our message and fight for our cause.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
15. 15
“The new social suite is inviting different brand
ambassadors from different age groups into a
social media suite for 3 games.
“It's almost like a science experiment to see how
these 10 random fans interact. Seeing the
experience of the game through their eyes.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
16. 16
“We're still trying to figure out what our fan base is
sharing and we're starting to determine [more]
when and where they are sharing.
example: Yandle recounted how they learned the best
times to post for Facebook and Twitter for activity,
consumption, and engagement
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
17. 17
Visit HurricaneSports.com and check out the
#SocialCanes directory page to see the extensive
presence for teams, coaches, directors, and more
in the University of Miami's Athletics Department
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
18. 18
“Miami has a large Latin population and we're
trying to figure out how to tap into that Latin
market...We have some things up our sleeves...so
we're hoping we can hit the jackpot this year.”
Check out @loshuracanes on Twitter to follow their efforts to
reach Miami's Spanish-speaking community
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
19. 19
“Our model at Miami may not fit another schools,
and they may not fit us. What we're trying is what
fits best for our school, our fans, and our staff."
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
20. 20
“Everyone's job is to sell tickets. Everyone's job is
marketing. Everyone's job is communications.
“We're all representing the same cause - the
University of Miami.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
21. 21
“We try to limit the amount of sponsor activations
on social media because we don't want to turn fans
off by too many sponsor messages.
“Our sponsorship has contemplated going into the
digital and social media realm as long as we're not
overwhelming our fan base.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
22. 22
3 craziest pieces of content Chris has seen shared:
1) Several detailed, Miami-related tattoos,
2) A cake made of the Orange Bowl / wedding cake
toppers
3) One fan mowed a split U into their front yard very
large and into the orange and green colors...
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
23. 23
“A lot of times, the best ideas are generated by
fans. Years ago, we wouldn't ask fans for ideas.
Crowdsourcing information is part of our job now.
“Our job has evolved from one-way communication
to two-way with fans, with alumni, with all our
constituent groups.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
24. 24
Pro teams that Chris says do well on social media:
San Francisco Giants, Seattle Mariners, SF 49ers,
Phoenix Suns, Miami Heat
Note: Each are well-known for engaging directly with fans and
letting fans lead much of the content and conversation
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
25. 25
Pro teams that Chris says do well on social media:
San Francisco Giants, Seattle Mariners, SF 49ers,
Phoenix Suns, Miami Heat
Note: Each are well-known for engaging directly with fans and
letting fans lead much of the content and conversation
Listen to the San Francisco Giants Director of Social Media, Bryan
Srabian, on episode 1 of the Digital and Social Media in Sports Podcast!
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
26. 26
Advice from Chris on pursuing a career in sports:
1) Don't be above the job - learn to do everything.
We want to procure talent and make you the best
you can be.
2) Every day is a job interview. You never know who
is watching.
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
27. 27
Favorite digital/social media promotion Chris has
seen lately:
University of Michigan making Twitter account
private [for 24 hours] and rewarding their followers
with special Q&A's with student athletes and
coaches and giveaways.
“It's not something you can do every day. The best ideas are
sometimes ideas that only work once.”
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
28. 28
Chris tells listeners something they may not know
abour Robert Griffin III [with whom he worked at
Baylor for the current NFL star's college football
career].
Listen to the podcast to hear this one!
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
29. 29
Chris's recommended follows:
@BrianBowsher, digital and media strategist for the
University of Miami Hurricanes
@LeoRamos82, graphic designer for the University
of Miami Hurricanes
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
30. 30
This episode's share-able stat:
Our digital marketing budget was 35% last year
and I'd like that to be closer to 50% [in the near
future].
– GM of Volkswagen at the recent NBA/NHL summit
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
31. 31
For more on Miami Hurricanes, visit:
www.hurricanesports.com,
facebook.com/miamihurricanes,
@hurricanessports on Twitter and Instagram,
@loshuracanes on Twitter
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
32. 32
Thanks to Chris for joining the Digital and Social
Media Sports Podcast!
FOLLOW CHRIS on Twitter & Instagram @ChrisYandle
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
33. 33
For more info on the podcast and to see additional
content, check out DSMSports.Net
Follow the host, Neil Horowitz, on Twitter @njh287
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes
34. 34
For more info on the podcast and to see additional
content, check out DSMSports.Net
Follow the host, Neil Horowitz, on Twitter @njh287
@njh287
DSMSports.Net
Digital and Social Media Sports Podcast,
Episode 2 with Chris Yandle of the University of Miami Hurricanes