E-commerce refers to the buying and selling of goods and services online. It allows companies to reach customers worldwide through online searches, websites, and email marketing. Different types of e-commerce business models include bricks-and-mortar stores that also sell online (multichannel) and businesses that only sell products and services via the internet (e-tail). The reading discusses key vocabulary for e-commerce and provides examples of zero, first, second, and third conditional sentences to describe different hypothetical scenarios related to business and marketing online.

1. Unit 7: E-commerce
Photo Courtesy: http://blog.optimizely.com/wp-content/uploads/2014/01/shopping-cart.jpg

2. “Technology is the knack of so arranging the world
that we don’t have to experience it.“
Max Frisch (1911 – 1991)
Swiss architect, playwright and novelist

3. E-commerce
browse
hit
keyword
online search engine
surf traffic
mail order
delivery/shipping
directory
locate
Net
search
site

4. • Vocabulary
“bricks and mortar“ VS online
e-tail
multichannel
Reading, pg. 56-57

5. Conditional sentences (pg. 58)
Zero Conditional – general truth
When markets crash, everyone suffers.
The First Conditional – possible
If we get that designer, we will have a winning team.
The Second Conditional – imaginary
If we relaunched our website, we would get better results.
The Third Conditional – impossible
If we had prepared properly, we wouldn’t have lost the contract.
Inversion in conditionals (with Modals, WERE and Third
Conditional)
Should you need any information, please contat me. = If you should need...
Were it not for Patrick, we’d be in a terrible mess. = If it were not for
Patrick...
Had the market conditions been better, the offer would have been a success.
= If the market conditions had been better...
IF = AS LONG AS / SUPPOSING (THAT) / PROVIDING (THAT) /
PROVIDED (THAT)
IF NOT = UNLESS

6. Thank you for
your attention!