Unit 3 focuses on an advocacy project aimed at mediating change in communities through rhetorical composition. Students will explore local issues, form groups based on shared interests, and utilize various rhetorical methods, including digital media and presentations, to address these challenges. The project involves inquiry, analysis, composition, and presentation with specific assessment components due throughout the semester.

1. Unit 3: Advocacy Project
• Composing rhetoric to mediate change in our communities

2. What needs to change?
• In Units 1 & 2, we engaged in conversations about
several issues, problems, or “imperfections marked
by urgency.”
Social justice
education
environment
HEALTH
ANIMALS
energy

3. Agents of Change: strong ties, weak
ties, & organizations
• Who is engaged in efforts toward change in our community?

4. Unit 3 Groups
Finding topics
• What did we write about
in Units 1 & 2?
• What (other) local issues
or problems concern
you?
• What local (campus, city,
county, state)
organizations are
addressing problems ?
Groups
• Form groups, based on
common interest in a
problem and/or ties to a
local organization
engaged in change.
• Each group may have no
fewer than 3 and no
more than 4 members

5. How does rhetoric mediate
change?
• Posters, brochures, flyers
• Social media: Facebook, Twitter, Tumblr, blogging
• Orally: presentations, speeches, performance, f2f
• Multimodal video, sound recording, photo essay, slide show,
buttons, stickers, etc.
• Mass media: guest editorial, commenting, public service
announcement (PSA)
• Correspondence: letters, memos, email messages

6. What makes rhetoric effective?

7. The Advocacy Project
Process
• Conduct inquiry into
the problem, organization,
& rhetorical situation.
• Analyze and evaluate
the rhetorical
situation
• Compose rhetoric
• Present your results to the
intended audience and to
the class
Assessments
Group portfolio—due May 4
Proposal (due 11/19)
Annotated Bibliography
Rhetorical Analysis
Discourse artifacts (rhetoric)
Group presentation—Last
week of class (May 4-8)
Individual Reflection—due
May 11