Unique Selling Propositions Campaign - Christian Private School
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The attached campaing was developed for social media and print purposes. It was used on Facebook to target current and prospective parents/caregivers, as well as in Print format (posters and flyers) across the campus and across a 6 week timeframe. Each peice educates and reminds visitors of the unique selling propositions of the school with a goal of pulling enrollment as well as retention.
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As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
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