This document discusses Rotterdam School of Management's (RSM) partnership with UNICEF to connect people and create bridges for a better world. In 2012, RSM distributed UNICEF gift cards as corporate gifts, introduced UNICEF's work in women's empowerment, and hosted presentations on UNICEF partnerships and using sport to support development worldwide. The goal was to unite RSM students, faculty, speakers, and others to support UNICEF's efforts through donations, promoting gender equity, and learning how to form win-win partnerships.