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Understanding The Customer And
     Pitching a MF Product
        By: Akshat Chaudhari
Agenda
 Profiling the customer
   Investment objective
   Preferred Investment tools analysis
 Key points to consider before pitching a
  product
 Dos and Don'ts while pitching a product
 Conclusion
Profiling The Customer
 Find the investment objective
   Short term/long term
   Monthly/bulk investment
   Tax incentives
   Systematic returns
 Assess the planned annual savings target
Continued…
 Find the preferred investments tools the
  customer is aware of or has used in the past.
 This will help us in assessing
   Risk Affinity
   Awareness Level
   Past experiences
   Expected Returns
Before Pitching a Product
The following things must be considered before
pitching any MF product
 A brush up of mutual fund basics is imperative
  even if the customer is fully aware
 Clearly explain the basic risks that every MF
  product carries
 In case of bad past experiences clear
  explanation of what went wrong help clear the
  air with the customer.
Pitching a Product
 Give the basic product details clearly and use
    examples from day to day life to better connect
    with the customers
   Know the basic figures like sensex, gold
    market, past returns etc…
   Discuss the investment horizon with the
    customers
   Explain the risks involved completely and clearly
   Inform the customers about how they can check
    their returns, redeem their money or initiate a
    change in SIP and where can they contact MF
    people in the future
Conclusion
 Understand the investment objectives and
    pattern
   Check awareness level and past experiences
   Recap the basics of MF before pitching a
    product
   Pitch a bouquet of products suitable to the
    investor’s profile
   Explain the risk , pitfalls and benefits
   Don’t be too hasty in selling a product, let the
    customer decide!
Thank you

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Understanding the customer and building relationships

  • 1. Understanding The Customer And Pitching a MF Product By: Akshat Chaudhari
  • 2. Agenda  Profiling the customer  Investment objective  Preferred Investment tools analysis  Key points to consider before pitching a product  Dos and Don'ts while pitching a product  Conclusion
  • 3. Profiling The Customer  Find the investment objective  Short term/long term  Monthly/bulk investment  Tax incentives  Systematic returns  Assess the planned annual savings target
  • 4. Continued…  Find the preferred investments tools the customer is aware of or has used in the past.  This will help us in assessing  Risk Affinity  Awareness Level  Past experiences  Expected Returns
  • 5. Before Pitching a Product The following things must be considered before pitching any MF product  A brush up of mutual fund basics is imperative even if the customer is fully aware  Clearly explain the basic risks that every MF product carries  In case of bad past experiences clear explanation of what went wrong help clear the air with the customer.
  • 6. Pitching a Product  Give the basic product details clearly and use examples from day to day life to better connect with the customers  Know the basic figures like sensex, gold market, past returns etc…  Discuss the investment horizon with the customers  Explain the risks involved completely and clearly  Inform the customers about how they can check their returns, redeem their money or initiate a change in SIP and where can they contact MF people in the future
  • 7. Conclusion  Understand the investment objectives and pattern  Check awareness level and past experiences  Recap the basics of MF before pitching a product  Pitch a bouquet of products suitable to the investor’s profile  Explain the risk , pitfalls and benefits  Don’t be too hasty in selling a product, let the customer decide!